Public Relations & Social Marketing Insight
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Are consumers still loyal to loyalty programs?

Are consumers still loyal to loyalty programs? | Public Relations & Social Marketing Insight | Scoop.it
From cashbackindustry.news - April 25, 2017 10:32 AM

Whether it’s plain old print coupons, shiny new digital coupons, frequent flyer points, cashback or dozens of other loyalty programs, consumers seem to be, well, still loyal to their favorite loyalty programs. Our news roundup today looks at the latest research and developments in loyalty programs.


According to new research from Valassis, 79% of consumers can be influenced to switch brands by coupons. A new report from Bond Brand Loyalty says 13.4% of consumers are members of loyalty programs but only 6.7% are active users. 64% of brands reported an increase in loyalty membership according to 3CInteractive‘s new “2017 Mobile Loyalty” report. Excentus said 37% of consumers prefer fuel discounts over credit card rewards, coupons, retailer points and instant discounts.


Inmar’s 2017 Industry Promotion Analysis found consumers redeemed more than 2.2 billion coupons in 2016 with  digital  coupons making up 16.2% and print-at-home digital coupons 3.6%. 3Cinteractive reports 21% of consumers prefer SMS or push messaging from brands and loyalty programs. Research by Aberdeen Group shows companies using SMS messaging got a 24.5 % year-over-year increase in return on marketing investments....

Jeff Domansky's insight:

According to new research from Valassis, 79% of consumers can be influenced to switch brands by coupons. Fickle? Certainly. Opportunity? Absolutely!

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Interesting Digital Coupon Marketing Statistics

Interesting Digital Coupon Marketing Statistics | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - March 24, 2016 5:08 PM

According to Marketing Blog, digital coupons are driving Omni-channels and mobile sales. The following statistics and trends, courtesy of Invesp, will give you more insights into the incredible potential of digital coupon marketing.

A total of 16 billion coupons were redeemed in 2014. By 2019, this will have grown to 31 billion coupons, of which 1.05 billion will be mobile coupons. In 2015, about 57.5% of U.S consumers used digital coupons while shopping. This will grow to about 59% by the end of 2016.

Despite the fact that only 48% of U.S companies will use mobile coupons, up from 36.5% in 2014, statistics indicate that 55% of consumers use mobile while searching for coupons, and 83% of all digital coupon users will use mobile by 2016.

According to Mobile Commerce Daily, 62% of smartphone users are extremely likely to use coupons. An eMarketer report about digital statistics found similar figures in 2014, predicting that at least 70% of mobile users will hunt for online coupons by 2016...


Via Douglas G Hall
Jeff Domansky's insight:
Here's a useful set of digital coupon marketing stats.
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Doug Hall's curator insight, March 24, 2016 4:41 PM
Here's a useful set of digital coupon marketing stats.
Mous Diack's curator insight, March 25, 2016 3:54 AM
Here's a useful set of digital coupon marketing stats.
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Coupon Statistics: The Ultimate Collection

Coupon Statistics: The Ultimate Collection | Public Relations & Social Marketing Insight | Scoop.it
From blog.accessdevelopment.com - February 20, 2016 10:17 AM

For many, coupons have strange connotations. They're something moms cut out, or they're only used by poor folks or the elderly.


In reality, the opposites of these are true - coupons are incredibly popular among affluent folks and millennials (not to mention every other demographic), and they don't even have to be printed out anymore, so keep your scissors in the junk drawer.

 

As these statistics reveal, the coupon is still a driving force in commerce that connects people (and their wallets) to brands. People will never tire of saving money, and brands are always looking to bring in new customers. Mix in a decade-long struggling economy, and you have a savings-savvy mindset that isn't going away anytime soon.


Enjoy this collection of coupon stats, which we plan to keep updated with the most current and relevant research on an ongoing basis. If your company has completed research into these fields that we should include, please let us know....

Jeff Domansky's insight:

Every recent, relevant coupon statistic, all on one page by Brandon Carter. Seriously recommended reading for Marketers. 10/10

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Digital Coupons Becoming Core Promotional Element

Digital Coupons Becoming Core Promotional Element | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - March 24, 2016 5:08 PM

While there are concerns over the cost of integrating Beacon technology at the Point Of Sale, it offers an attractive opportunity to retailers as a means of engaging with consumers in-store, opines the report.  And, though previous research anticipated that consumer adoption would be limited to iPhone users, the last 18 months has seen a spate of activities enabling beacons for Android users, making it a far more attractive option for retailers.

 The report ends by forecasting that, by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones annually, up from just 11 million this year....


Via Douglas G Hall
Jeff Domansky's insight:
Let's replay that key stat: "by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones."
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Doug Hall's curator insight, March 24, 2016 4:57 PM
Let's replay that key stat: "by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones."
adeline t's curator insight, March 24, 2016 6:03 PM
Let's replay that key stat: "by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones."
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Rescooped by Jeff Domansky from Cashback Industry Insight - global news, trends & information
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Cashback News – Mar 24: Are consumers still cashing in coupons?

Cashback News – Mar 24: Are consumers still cashing in coupons? | Public Relations & Social Marketing Insight | Scoop.it
From cashbackindustry.news - March 24, 2016 5:07 PM
So the question today is: Are consumers still cashing in on coupons? We’ll look at the latest research, the impact of digital coupons and whether consumers still care about their coupons.

According to a report by Invesp, 59% of consumers will use a digital mobile coupon while shopping in 2016. An Inmar 2015 Shopper Study shows while overall coupon redemption is down 13%, digital usage is up. Macy’s, Target and other retailers are experimenting with Near Field Communication (NFC), Wi-Fi or GPS using iBeacons to deliver coupons. Jupiter Research estimates by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones annually, up from just 11 million this year.

Digital coupons appear to be reducing the impact of coupon fraud and research also shows consumers spend between $10 and $50 more if they get to use a digital coupon. Coupons as E. coli crisis management tool? Seems to be working at Chipotle where the company is rebuilding customer confidence after losing $72 million in the last quarter of 2015 due to its E. coli crisis. 58% of consumers prefer to receive their coupons, discounts and promotions by email says a report from PricewaterhouseCoopers. The report has eight key findings with insight on everything from mobile preferences and loyalty programs to coupons and social media.

Via Douglas G Hall
Jeff Domansky's insight:
Here's a comprehensive look at coupons news and recent research.
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Doug Hall's curator insight, March 24, 2016 4:32 PM
Here's a comprehensive look at coupons news and recent research.
adeline t's curator insight, March 24, 2016 6:03 PM
Here's a comprehensive look at coupons news and recent research.
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