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Rescooped by Jeff Domansky from Cashback Industry Insight - global news, trends & information
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Digital Coupons Becoming Core Promotional Element

Digital Coupons Becoming Core Promotional Element | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - March 24, 2016 5:08 PM

While there are concerns over the cost of integrating Beacon technology at the Point Of Sale, it offers an attractive opportunity to retailers as a means of engaging with consumers in-store, opines the report.  And, though previous research anticipated that consumer adoption would be limited to iPhone users, the last 18 months has seen a spate of activities enabling beacons for Android users, making it a far more attractive option for retailers.

 The report ends by forecasting that, by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones annually, up from just 11 million this year....


Via Douglas G Hall
Jeff Domansky's insight:
Let's replay that key stat: "by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones."
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Doug Hall's curator insight, March 24, 2016 4:57 PM
Let's replay that key stat: "by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones."
adeline t's curator insight, March 24, 2016 6:03 PM
Let's replay that key stat: "by 2020, beacons will be used to distribute around 1.6 billion coupons to smartphones."
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Rescooped by Jeff Domansky from Cashback Industry Insight - global news, trends & information
Scoop.it!

Interesting Digital Coupon Marketing Statistics

Interesting Digital Coupon Marketing Statistics | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - March 24, 2016 5:08 PM

According to Marketing Blog, digital coupons are driving Omni-channels and mobile sales. The following statistics and trends, courtesy of Invesp, will give you more insights into the incredible potential of digital coupon marketing.

A total of 16 billion coupons were redeemed in 2014. By 2019, this will have grown to 31 billion coupons, of which 1.05 billion will be mobile coupons. In 2015, about 57.5% of U.S consumers used digital coupons while shopping. This will grow to about 59% by the end of 2016.

Despite the fact that only 48% of U.S companies will use mobile coupons, up from 36.5% in 2014, statistics indicate that 55% of consumers use mobile while searching for coupons, and 83% of all digital coupon users will use mobile by 2016.

According to Mobile Commerce Daily, 62% of smartphone users are extremely likely to use coupons. An eMarketer report about digital statistics found similar figures in 2014, predicting that at least 70% of mobile users will hunt for online coupons by 2016...


Via Douglas G Hall
Jeff Domansky's insight:
Here's a useful set of digital coupon marketing stats.
more...
Doug Hall's curator insight, March 24, 2016 4:41 PM
Here's a useful set of digital coupon marketing stats.
Mous Diack's curator insight, March 25, 2016 3:54 AM
Here's a useful set of digital coupon marketing stats.
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