Smartphones And Tablets Led The Charge Toward Record-Setting Cyber Monday | Public Relations & Social Marketing Insight | Scoop.it
From e.businessinsider.com - December 3, 2013 11:15 PM

Cyber Monday, the e-commerce response to bricks-and-mortar Black Friday retail promotions, continues to surge in popularity. 


In total, sales on Cyber Monday this year grew 19% compared to sales in 2012, thanks in large part to shoppers who used their mobile devices to make purchases. 


According to an email sent to Bloomberg from IBM, mobile accounted for 30% of all Cyber Monday site traffic and, in turn, 16% of all Cyber Monday sales were made from a tablet or smartphone. The site traffic from mobile grew 58% compared to last year.