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Posted by AndrewDumont Public relations is just one of those things. It's something that every company knows they should do, but only see two ways of making it happen -- hire an expensive PR firm or cross their fingers and hope for the best.
The latter is, well, not really much of a PR strategy. There is a third option, however. Bootstrapping....
[For small biz and PR do-it-yourselfers - JD]
