Public Relations & Social Marketing Insight

Picture the scene – you’re an innovative marketer working for a company that is stuck in the past. They have a website but they’ve never really paid much attention to SEO and they’re certainly not going to give you any money to engage in this newfangled “content marketing” the kids are talking about. What do you do?

 

Well, believe it or not, it’s actually perfectly feasible to run a (basic) content marketing campaign on zero budget. Don’t expect the results to be earth-shattering and remember you will need access to a strong writer to get the great guest posting spots that will form the backbone of your efforts. However, with these five free tools you will be able to run a shoestring campaign that will demonstrate proof of concept to those holding the purse strings, allowing you to make a strong pitch for the kind of budget you deserve....