Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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11 Tools to Help Launch Your First Content Marketing Campaign

11 Tools to Help Launch Your First Content Marketing Campaign | Public Relations & Social Marketing Insight | Scoop.it
From neilpatel.com - June 4, 2016 11:47 PM

Are you ready to give content marketing the time, money and resources it deserves?

While your answer may be yes, it’s never easy to get up and running with a new marketing strategy. There are questions to answer, challenges to overcome and various tasks that need addressed.

With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority.

As you get started, you’ll soon find a variety of ways to better research, plan, create and distribute content.

What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.

These tools cover the most important details you’ll need to address before you get started, as well as in the early days (and weeks) of running your campaign....

Jeff Domansky's insight:

If you're new to content marketing or just starting up for your business, Neil Patel's list of tools is a great place to start.

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rodrick rajive lal's curator insight, June 5, 2016 12:34 AM
Neil Patel's tools will help novices and pros alike to develop an effective Content Marketing Campaign. Even though the Internet helps promote and market content in a big way, effective reach and  consistent appeal will require much more than a single strategy.
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How Do Consumers Find Out About New Products?

How Do Consumers Find Out About New Products? | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingcharts.com - July 11, 2015 2:24 PM

Consumers’ top purchase influencers are also their top sources of new product awareness, according to results from a recent Nielsen report [download page].


The study, based on a survey of 30,000 consumers across 60 countries, found that friends and family (56%) and TV ads (52%) are the leading sources of information about new products for consumers. These are also consumers’ top purchase influencers, according to studies by MarketingCharts and by Deloitte....

Jeff Domansky's insight:

For CMOs, more ammunition that social media works. Recommended reading. 9/10

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7 top digital marketing trends to watch in 2014

7 top digital marketing trends to watch in 2014 | Public Relations & Social Marketing Insight | Scoop.it
From memeburn.com - November 29, 2013 11:25 AM

2014 should be a very interesting year in digital marketing. Businesses are beginning to show more mature digital mindsets which are driving their agencies towards innovation, new media platforms are changing the landscape and the past few years of experimentation should lean toward major advancements and changes in effective digital communication. In my research I have found the following trends that should become evident in 2014...

Jeff Domansky's insight:

Nice snapshot by Mike Saunders.

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The SoDA Report (Volume 1, 2016); 2016-17 Forecast

From www.slideshare.net - June 4, 2016 11:42 PM
In this volume of our biannual trend publication, we explore the theme of Evolution. Agencies, consultancies, brands and other industry thought leaders largely agree that 2016 is shaping up to be an evolve- or-die year. Or, to put a positive spin on it, we might say it’s a year to thrive through intelligent adaptation. While some agencies are going the way of the dinosaur, a forward-thinking cross-section of shops are reporting increased revenues and profits by partnering with clients in new and innovative ways, by bringing their own IP to market and more.

 

Other industry players need to evolve as major shifts in the way consumers use technology, consume media and engage with the world around them are forcing massive changes.

 

Throughout the 2016 editions of The SoDA Report, we’ll explore top trends and behaviors that leading practitioners in our industry won’t be able to ignore as the year unfolds, and we’ll cast a spotlight on brands, agencies and individuals who are flourishing in this environment. Within Modern Marketer, Industry Insider and via our Digital Outlook Study (conducted in partnership with Forrester Research for the first time), we’ll also explore how the landscape of creativity and the modus operandi for agency-client relationships are shifting in radical ways.

 

Spurred by rapidly changing consumer expectations and behaviors, agency-client partnerships are expanding in incredibly exciting ways beyond the marketing realm to include business strategy, R&D, product development and customer service. We are so proud of the growth and development of The SoDA Report over the past year.

Jeff Domansky's insight:

The annual SoDA Report looks at the digital marketing Outlook for 2016 and provides a 2017 forecast as well as a snapshot of client-agency relationships. recommended reading for digital agencies and marketers. 9/10

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Your 2014 Digital Marketing Roadmap - Marketing Technology Blog

Your 2014 Digital Marketing Roadmap - Marketing Technology Blog | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingtechblog.com - July 31, 2014 10:53 PM

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives.+

One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your content marketing to power newsletters that are optimized for mobile devices. That’s not defined in this infographic but it’s an absolute necessity if you’d like to fully leverage email and ensure your emails are read properly. I’ve written before that the modern digital media consultant is more of a conductor, balancing the volumes of each strategy to make some sweet, sweet music!+

More often than not, we find that the key to marketing well isn’t doing everything… it’s balancing a combination of strategies, amplifying the impact by having them work together, and understanding how much of each strategy to initiate in order to maximize results. That said – this is still a great checklist to go down and ensure you’re not missing anything! This infographic also provides some statistics behind the digital marketing trends.

 

Jeff Domansky's insight:

Here's a great brand manager's social marketing checklist in infographic form. shared by Russell Merz. 

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ManufacturingStories's curator insight, August 17, 2014 11:05 AM

add your insight...
Paulo Stamm's curator insight, August 17, 2014 5:44 PM

Excelente gráfico sobre marketing tecnológico.
Steve Whitmore's curator insight, August 18, 2014 8:29 AM

Something to think about??? I need to examine more closely.
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Why I Say "Digital First" - Doktor Spinn

Why I Say "Digital First" - Doktor Spinn | Public Relations & Social Marketing Insight | Scoop.it
From doktorspinn.com - April 21, 2013 10:29 AM
Digital First is the new paradigm of marketing, because if marketing works well in the complex world of social media. it works everywhere else as well.... ... if you look at the simplified model below, if it works in digital, it’s easy to make it work elsewhere as well. Digital is the best representation of how communication flows through a society that we have to date....
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