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Curated by Jeff Domansky
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The Future of PR Is Now | PR Newswire

The Future of PR Is Now | PR Newswire | Public Relations & Social Marketing Insight | Scoop.it
From www.prnewswire.com - November 5, 2015 12:32 PM

We recently took to all of our channels to gauge how you view the practice of public relations. In our article What Is PR? A Look Back, To Look Forward, we asked you to fill in the blank: “PR is now ____. ” and share how public relations has changed since we originally released our popular PR Is infographic in 2012.


We received close to 100 responses from around the world and across the industry — corporate communicators, agencies, newcomers, industry veterans, and everyone in between weighed in. We even received a video.


When our senior creative manager Jamie Heckler compared your replies to 2012’s infographic, we observed the following trends....

Jeff Domansky's insight:

"What is PR now?", asked PR Newswire. The answers are revealing. A good Infographic and recommended viewing. 9/10

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Marketing has become PR: 13 key skills PR needs

Marketing has become PR: 13 key skills PR needs | Public Relations & Social Marketing Insight | Scoop.it
From www.prweek.com - May 4, 2015 11:41 AM

Kelly Walsh and James Warren, chief strategy officer and head of digital at MSLGroup, set the tone in their keynote presentation, which argued that marketing comms and PR are pretty much the same thing these days.


Warren said: "If one analyses what a brand or organisation needs to excel at to deliver marketing success in a digital age, the result is a long list of PR outputs. In the new communications agenda, everything is PR.


"But they warned that PR is woefully behind competitive industries when it comes to adopting technology and innovation, adding: "The creative and media agencies have invested vast sums of money and effort towards meeting the challenge of change, head-on, and PR agencies haven’t."...

Jeff Domansky's insight:

Check out the 13 key skills PR needs if it's going to lead marketing in the future.

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Marco Favero's curator insight, May 4, 2015 11:43 AM

aggiungi la tua intuizione ...
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