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The public relations industry is known for a lot of things: media relations, press conferences, event management, crisis communications, and, more recently, social media strategy and community management.
But there’s one thing that many communicators haven’t been particularly well-known for: creativity. At best, PR has been put in a box to amplify creative ideas developed by others. At worst, we’ve been accused of “spinning” stories or doing “stunts” to make a splash.
That’s changing. Over the last 18 months or so, branding, advertising and digital agencies’ dominance over creative campaigns has started to wane. Clients are increasingly turning to PR agencies to come up with the “big idea,” as the discipline is now in a good spot to call the shots on creative development. Here’s why.
Interesting take on PR agencies creating the big idea for your next campaign. In our 8 years experience of delivering PR led stunts, the majority of creative ideas comes from the PR agency..