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Did you catch that breaking story? Somewhere (anywhere), an opportunity for your brand just landed online. What did you do about it?
If you wrote a blog post, created a video, or launched a campaign and got press coverage, you’re already newsjacking.
More and more, inbound marketers are using newsjacking to create a tidal wave of traffic around their brand. The secret to their success? A powerhouse media monitoring tool.Newsjacking is impossible to completely prepare for, and relies on reacting as soon as possible. That means newsjacking teams need to know where to look for opportunities, and get updated on them before they’re old news. Not really possible when you’re manually searching for stories...
Lindsay Prowse says the key to newsjacking is striking at exactly the right moment - never let that moment pass with a well-planned monitoring strategy.