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Scoop.it!
Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? 
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Scoop.it!
At Onalytica we have been looking closely at the transformation of PR as we know it. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists. Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners)
Jeff Domansky's insight:
Useful list of influential PR brands and individuals on Twitter by London-based Onalytica. Oh, did I mention #17? ;-)
Scoop.it!
So, how is it possible that so many businesses (especially small or online-based businesses) are failing to utilize social media for PR? After all, it can only be vastly improved by the use of direct engagement with both customers and the press -- and social media is perfect for both.
Jeff Domansky's insight:
Ann Smarty shares a handful of useful social media tips for better PR.
Scoop.it!
It’s safe to say that PR has adapted to the digital world safe and sound. Some industries, like buggy whip crafting, just don’t translate to new technologies and fall to the wayside eventually, but PR has managed to survive the transition. While some things like press releases are in danger of eventually falling away, the industry as a whole is fine.
Jeff Domansky's insight:
Has PR evolved and what remains of what it used to be?
Scoop.it!
The growth of online has changed the world of Public Relations dramatically. Online has given PR a number of opportunities – engaged and larger audiences, groupings online of like-minded people. But it has also created its fair share of head-aches – people criticizing the company on the company’s own media and a fast-moving world which requires resource to keep track.
Jeff Domansky's insight:
Call me. Just don't call me PR.
Scoop.it!
A new study from the University of Houston does sort of throw a wrench into that line of thinking, though: it found that readers are more likely to remember things like, say, your client’s name and the products they sell when this information appears in print. Here’s the key finding: after reading for 20 minutes and being asked to recall as many articles as possible:
Interestingly, the gap grew even wider when it concerned the topics discussed in those stories and the main points made. Vox turned it all into a graph if you want to check out a visual representation....
Jeff Domansky's insight:
STUDY: Readers Remember Print Placements Better Than Digital This is a great point to remember when you are crafting your PR and marketing strategies. And that's an important reminder to digitally savvy up and comers who may be thinking digital-only.
Scoop.it!
Public Relations - Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits. However, I'm of the opinion that although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years. In this article I'll try to… - Back up this claim by looking at industry statistics - Put forward a case as to why PR can be highly complementary to SEO - And, above all, offer some suggestions about how marketers can capitalize on this trend...
Jeff Domansky's insight:
Why PR produces in social media.
amalgeorge's curator insight,
September 30, 2014 9:07 PM
good article that explains why personal relations can be called as the future of digital marketing and highlights some facts that proves it in the market. 
Johncy Matheson's curator insight,
October 28, 2014 7:25 PM
In the Why Pr? Paragraph there is a very interesting depiction ebtween the difference of Pr, Advertising, and marketing.
Scoop.it!
Earlier this month, the Public Relations Consultants Association (PRCA) released their Digital PR Report 2013 which had some very interesting findings.... As someone who has worked in both the PR and SEO industries, I have to say it’s very hard to classify which activity should sit with PR and which sits in SEO as they seem to very much be merging into the same thing. What makes a successful SEO campaign is now very similar to what makes a successful PR campaign it’s just the reporting that takes a different track. A lot of the campaigns and activity that I execute for SEO clients would be the same even if they were for a sole PR client, which just shows how much the two industries are merging. There have always been blurred lines when it comes to marketing activity – where should social media sit, who should have control of the company blog – activities no longer sit easily in one team anymore but need input from all different teams in order to make them a success....
Jeff Domansky's insight:
It's a seismic shift for the PR profession as Digital PR takes over the client services menu
Scoop.it!
Do people quoted in newspapers review the stories before they run? Can advertisers legally lie? Are PR people the biggest liars of all? How much does it cost to get a story into The Globe and Mail or the Toronto Star? Just a few questions that show people do not understand public relations.
Jeff Domansky's insight:
Brian Kilgore provides dinosaur definitions of PR and tries to convince us PR people aren't involved in "marketing." Fail. That was yesterday.
Jared Hill's curator insight,
October 11, 2013 10:45 AM
This helps to show the distinction between the two fields
Scoop.it!
...Traditionally, the ROI of PR that focused on Old Media was measured by a simple comparison of the size and number of mentions in a publication to the cost of advertising for that placement. What’s more, retaining an Old Media PR firm tended to cost upwards of $5,000 per month on a 6-month agreement with no guarantees. In short, calculating ROI for Old Media PR was crude and relied on a lot of ifs.
Enter New Media PR. With the ever-growing fragmentation in how we consume media, it only makes since for PR firms to focus on serving content in real-time via the litany of technologies that allow for media consumption. What’s more, ROI is much more easily calculable. Where Old Media PR left a lot of ifs, New Media PR offers more substance. Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt? Done and done, all at the drop of a hat.
Old Media PR isn’t dead, but it’s on the way out. New Media PR is the future. Adapt or die....
Jeff Domansky's insight:
This intographic highlights differences between "old" public relations and "new" PR.
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Scoop.it!
There’s been a lot of talk about how traditional public relations can help boost your SEO.SEO and PR go hand in hand. I’m really lucky to work with several PR professionals in my current position, and they all agree that SEO best practice is essential if your story is going to connect with its audience. While still distinct disciplines, SEO and PR are now joined at the hip, and professionals on both sides can no longer remain ignorant of each other’s worlds. An SEO who is armed with top tier PR training can have intelligent conversations with clients in regards to branding and PR goals, and an expert public relations professional can optimize press releases, understand on-page elements and use tools beyond social media to make sure that their client’s needs are best served. So, here are some tools that I use in my own efforts as in performing my outreach role:...
Jeff Domansky's insight:
Good reasons why PR and SEO work well together.
Manny Pacquiao's curator insight,
July 9, 2015 7:38 PM
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Rachel Wild's curator insight,
July 10, 2015 3:55 AM
You might like to take a look at this list of 50+ tools that also do a lot of the heavy lifting where online public relations is concerned...? :: http://www.wilddigital.co.uk/best-free-pr-tools/
Scoop.it!
I tried to explain public relations to my grandmother once ... This was many years ago, back when PR pros cut press coverage from publications we could actually hold in our hands, and few marketers talked about SEO in everyday conversation. “So, it’s advertising,” she’d say, and I’d try again to explain that, no, it’s not. “Advertising is about paying for attention; PR is about earning it.” I don’t think she ever got it, and she’s not alone. Most people still think PR is some kind of black magic flacks work on the press -- you sprinkle a little witch’s potion, and TA-DA! You’re in The Wall Street Journal. But PR is a more strategic, sustained practice than that, and it’s a field content marketers need to understand as owned, earned and even paid media continue to intersect. Below are seven PR lessons for content marketers (and for my relatives who still don’t understand what I do).....
Jeff Domansky's insight:
Explore seven PR lessons that content marketers need to understand as owned, earned, and paid media continue to intersect.
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In other words: change becomes more manageable when you understand what's going on, how long it will last and whether you are on course to conquer it change becomes more manageable when you understand what's going on, how long it will last and whether you are on course to conquer it. Within companies, "change management" is generally a focused effort; but within industries, there is less support and less understanding of these changes without centralized leadership to navigate.
Jeff Domansky's insight:
Is PR adapting fast enough and staying ahead of, or at least with, the changes in communication, marketing, and the PR profession? In my experience, many PR pros are struggling. Recommended reading for PR pros. 9/10
Scoop.it!
Some things in the world of public relations will always stay the same: Be authentic. Strive for credibility. Build relationships. Create storylines. Act fast. Achieve thought leadership.
Jeff Domansky's insight:
Five old PR tools that needed new life.
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Getting major media placements in outlets such as "NBC Nightly News" and The Huffington Post is every PR and media relations professional's dream—and if you can get 1 million or so people to visit your brand's website in response to the coverage, that's icing on the cake. This year, The Ohio State University Wexner Medical Center pulled off this feat using a brand journalism approach. Here's how it attracted so much public attention to the news so quickly....
Jeff Domansky's insight:
Here's a great lesson in brand journalism and how an Alzheimer's medical story went viral.
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... Gallup’s Poll shows that people trust newspapers the most, followed by the Internet, with television news bringing up the rear. However, the American Press Institute notes that this order is reversed in terms of how Americans actually consume the news. Television, which reportedly has the lowest public confidence, is the most frequently used medium for getting the news, with laptops/computers ranking second and newspapers coming in last. While trust in the Internet as a source is slightly lower than when Gallup first measured public confidence in 1999, this year marks the first time that another news medium (television, in this case) has fallen below the Internet in public trust.Meanwhile, in terms of news consumption, the Internet has made steady gains over the past decade. Pew Research notes that the more Americans these days get news in a digital format. Working with media is a key part of our job, so how do the public’s changing news consumption habits and wavering confidence impact how we approach media relations?...
Jeff Domansky's insight:
With decreased trust in media, public relations has a bigger challenge ahead.
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The public relations industry is known for a lot of things: media relations, press conferences, event management, crisis communications, and, more recently, social media strategy and community management. But there’s one thing that many communicators haven’t been particularly well-known for: creativity. At best, PR has been put in a box to amplify creative ideas developed by others. At worst, we’ve been accused of “spinning” stories or doing “stunts” to make a splash. That’s changing. Over the last 18 months or so, branding, advertising and digital agencies’ dominance over creative campaigns has started to wane. Clients are increasingly turning to PR agencies to come up with the “big idea,” as the discipline is now in a good spot to call the shots on creative development. Here’s why.
Jeff Domansky's insight:
Five reasons why PR can lead your creative.
Street Advertising Services's curator insight,
August 15, 2014 4:56 AM
Interesting take on PR agencies creating the big idea for your next campaign. In our 8 years experience of delivering PR led stunts, the majority of creative ideas comes from the PR agency..
Scoop.it!
What is PR today? Depending on who you talk to, it's either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone. Smart PR pros recognize a foundation of traditional PR integrated with a new social media toolbox, content marketing and new digital channels is the recipe for success. Will “Old PR” go extinct? Brian Kilgore doesn’t think so though, if you read his recent The Huffington Post article Don’t Insult PR People by Calling Them Marketers...
Jeff Domansky's insight:
Can the "old" definitions of public relations keep up in the social media era? I'm not so sure. I'd enjoy hearing your comments.
Janine Lloyd's curator insight,
October 24, 2013 3:24 AM
PR professionals must include traditional PR, marketing and social media into their campaigns , otherwise you may be of limited value to many companies. "The true PR pro is open to new ideas and adopts and adapts to new disciplines and technology fluidly."
Scoop.it!
Back in March, Edelman advisor Steve Rubeltold us that upcoming PR professionals need to “look at the bigger picture” and “orient [themselves] toward both creating and distributing content”. The firm’s newest tech advisor Burghardt Tenderichrecently gaveThe Holmes Report a more direct version of that statement: “PR needs to grow up and become real content creators.”
Jeff Domansky's insight:
I like his candor. Too many "old" PR people are still stuck putting out news releases, doing cocktail parties or whining about not getting seats at the boardroom table to provide strategic PR counsel. There is just PR and sometimes it involves content, marketing and social media.
Landon Schubert's curator insight,
October 3, 2013 10:54 AM
It is interesting to see how the big names and head figures of the companies look at the upcoming PR professionals. It is maybe because of social media that this view is coming about.
Scoop.it!
Digital PR and Social Media are often thought of as the same thing. Just as media relations is a big part of PR, it is not the entirety of the discipline and so too with social media and Digital PR. PR offline or on is about building awareness, credibility and goodwill. It’s about building a presence and gaining the understanding and support of your stakeholders.
PR has always been about creating a favorable operating climate for a company or organization. Digital PR is no different. It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. The techniques include SEO, content development, social media, online newsrooms, websites, blogs and online media coverage....
Jeff Domansky's insight:
Nice look at the contrast between PR and digital PR.
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Have to agree. Media relations is now a tiny part of PR.