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Scoop.it!
Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? 
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Scoop.it!
Public Relations - Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits. However, I'm of the opinion that although SEO is here to stay, its evolution will lean toward the more traditional practice of public relations (PR) in the coming years. In this article I'll try to… - Back up this claim by looking at industry statistics - Put forward a case as to why PR can be highly complementary to SEO - And, above all, offer some suggestions about how marketers can capitalize on this trend...
Jeff Domansky's insight:
Why PR produces in social media.
amalgeorge's curator insight,
September 30, 2014 9:07 PM
good article that explains why personal relations can be called as the future of digital marketing and highlights some facts that proves it in the market. 
Johncy Matheson's curator insight,
October 28, 2014 7:25 PM
In the Why Pr? Paragraph there is a very interesting depiction ebtween the difference of Pr, Advertising, and marketing.
Scoop.it!
Back in March, Edelman advisor Steve Rubeltold us that upcoming PR professionals need to “look at the bigger picture” and “orient [themselves] toward both creating and distributing content”. The firm’s newest tech advisor Burghardt Tenderichrecently gaveThe Holmes Report a more direct version of that statement: “PR needs to grow up and become real content creators.”
Jeff Domansky's insight:
I like his candor. Too many "old" PR people are still stuck putting out news releases, doing cocktail parties or whining about not getting seats at the boardroom table to provide strategic PR counsel. There is just PR and sometimes it involves content, marketing and social media.
Landon Schubert's curator insight,
October 3, 2013 10:54 AM
It is interesting to see how the big names and head figures of the companies look at the upcoming PR professionals. It is maybe because of social media that this view is coming about.
Scoop.it!
Lots of people talk about “viral marketing” but apart from a (very) few, lighting-strikes-once exceptions, there’s very few who have built a business or even a soundly executed marketing strategy from it.If anyone can honestly be said to have “cracked the code” on viral, it’s arguably got to be BuzzFeed, the social publishing/advertising company who recently passed 30 Million visitors per month in viewership, whose 2012 revenues tripled 2011s, and who has recently been featured in both the New York Times and The Atlantic. And what’s BuzzFeed’s secret? Well, it would be a dramatic oversimplification to ascribe their massive success to just one “secret.” According to BuzzFeed’s founder and CEO, Jonah Peretti, it’s actually 7 things. But the real “secret” they know that you (likely) don’t, and that I guarantee will help you with your online video content marketing, is this:The have absolutely zero shame in promoting their “viral” content....
Jeff Domansky's insight:
Here's a look at what makes those feet so successful and so viral in social media. Lots of useful lessons for social marketing and content pros.
Scoop.it!
One of the big focuses in social marketing today is influencer marketing. The idea being that if you can get one person to tell something to their large audience, their audience will listen. For organizations this is seen as less effort and potentially high response. In reality, things aren’t that simple.Let’s take a look at a few things to keep in mind when you approach influencer marketing....
Jeff Domansky's insight:
You'll pick up a couple of useful tips on how to reach out to influencers appropriately but it's also a reality check.
Scoop.it!
COUNTERPOINT... I'm probably not going to make friends in the public relations or journalism communities with this article, but here goes. I recently attended an event titled "Meet The Press" in which 5 local business journalists shared their thoughts on how businesses should approach them in order to get press coverage. I was struck by the journalists' imperious attitude. They covered things like how to email them, how often you need to follow up with them and generally how you can kiss their rings to potentially get press coverage. At a certain point, I heard Charlie Brown's mother's voice, but instead of "whah, whah, whah" I was hearing "me, me, me, me." What these journalists don't seem to realize is that they are being disrupted. Let me explain....
Scoop.it!
Digital PR and Social Media are often thought of as the same thing. Just as media relations is a big part of PR, it is not the entirety of the discipline and so too with social media and Digital PR. PR offline or on is about building awareness, credibility and goodwill. It’s about building a presence and gaining the understanding and support of your stakeholders.
PR has always been about creating a favorable operating climate for a company or organization. Digital PR is no different. It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. The techniques include SEO, content development, social media, online newsrooms, websites, blogs and online media coverage....
Jeff Domansky's insight:
Nice look at the contrast between PR and digital PR.
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Scoop.it!
Getting major media placements in outlets such as "NBC Nightly News" and The Huffington Post is every PR and media relations professional's dream—and if you can get 1 million or so people to visit your brand's website in response to the coverage, that's icing on the cake. This year, The Ohio State University Wexner Medical Center pulled off this feat using a brand journalism approach. Here's how it attracted so much public attention to the news so quickly....
Jeff Domansky's insight:
Here's a great lesson in brand journalism and how an Alzheimer's medical story went viral.
Scoop.it!
How prepared is your organization to deal with real-time marketing & PR or newsjacking opportunities? Here are a few suggestions to help you get real with real-time.
Jeff Domansky's insight:
Jeremy Porter offers valuable tips on real-time marketing and PR.
Scoop.it!
While it may not be the norm in public relations just yet, integrated communications is starting to take up more bandwidth in the PR process. At our recent PR Agency Elite Luncheon, PR News spoke with Lia LoBello, a management supervisor at Peppercomm, which captured the Elite Award for Integrated Communications. LoBello shared a few tips on how PR execs can maximize integrated communications. LoBello said that Peppercomm’s motto, “Listen, Engage, Repeat,” is the agency’s driving force behind working with other marketing disciplines. She added that in order to demonstrate their value, PR execs need a “deep understanding” of myriad marketing disciplines and should help decide how melding the various marketing channels together will create the best go-to-market strategy. In helping to create integrated-marketing plans, PR agencies also need to take a “deep dive” into social media, LoBello said. “You need to take a hard look at all of the social channels,” she said. “Using Instagram may require a different approach” than Facebook or Twitter, for example. You have to match each social channel, if it’s appropriate for the campaign, with the ultimate goals of the client....
Jeff Domansky's insight:
Agencies need to get more social. And how!
Peter Wilkinson www.peter.uk.com's curator insight,
September 21, 2013 3:40 AM
Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com 
Jared Hill's curator insight,
September 23, 2013 1:50 PM
Highly useful information to have in regards to marketing, as well as other perspectives of PR
Scoop.it!
UK plumber Charlie Mullins' Pimlico Plumbers which has a reputation for being head-and-shoulders above the rest when it comes to marketing. He explains his tricks to get yourself noticed.... Even those that don't use his firm for their plumbing needs will, in all probability, have watched or read about him on television, online or in newspapers. Here are his top tips on how to make a small business stand out in a crowded marketplace....
Jeff Domansky's insight:
Unlikely marketing success story in this UK plumber who shows how to be a social business.
Scoop.it!
Digital First is the new paradigm of marketing, because if marketing works well in the complex world of social media. it works everywhere else as well.... ... if you look at the simplified model below, if it works in digital, it’s easy to make it work elsewhere as well. Digital is the best representation of how communication flows through a society that we have to date....
Scoop.it!
I'm always fascinated by organizations that embrace brand journalism, hiring reporters to create content that serves as marketing and public relations. For almost a decade, I've recommended that companies of all kinds model their sites not on their peers' boring old brochure-like approach but rather aspire to becoming like a media site such as Forbes, the BBC, or The New York Times and that they actually hire reporters and editors, not marketers and copywriters, to produce the content.
One look at the Raytheon homepage shows they do exactly that. There are real-time news, images, and a top stories section. And Raytheon is a B2B (and B2G) company! "You can see our homepage is very much a news operation," says Corinne J Kovalsky, Director, Digital & Social Media at Raytheon. "We've got feature stories and trend stories about cool products."...
Jeff Domansky's insight:
Excellent example for an online newsroom as well as strategies for brand storytelling, brand journalism, social marketing, content marketing, social PR, digital PR or any other name you want to give it.
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Have to agree. Media relations is now a tiny part of PR.