Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The who’s who of who’s running social media for America’s top companies

The who’s who of who’s running social media for America’s top companies | Public Relations & Social Marketing Insight | Scoop.it

...showcase–those who are doing the hard work to integrate social media into some of America’s bigger companies. And then I got to thinking–there really is no list of these people anywhere.


Oh sure, there are Twitter lists here and there. Jeremiah Owyang has his list of social media new hires (and the last time he posted it was April 7). But, I really haven’t seen a good list of corporate social media leaders anywhere.


Probably with good reason. These folks are in high demand. Any such list would be pretty valuable to recruiters and agencies/companies (insert Arik evil laugh here). So, I thought, why not create one? Or, at least START to create one.

Jeff Domansky's insight:

Who's on first... in social media...Great list from @ArikHansen and lots more potential follows in comments.

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The Only Metrics You Need to Optimize Website Performance

The Only Metrics You Need to Optimize Website Performance | Public Relations & Social Marketing Insight | Scoop.it

Your website is the hub of your inbound marketing efforts. Every piece of content you create or campaign you run should be designed to drive traffic to your website and landing pages, giving you the chance to convert visitors into leads and customers. It makes sense, then, to start by looking at insights from your web analytics platform, such as Google’s free Google Analytics, or a paid platform like HubSpot .


Let's review the 8 essential metrics you should be tracking on your website and its landing pages, and how you can use these metrics to optimize and improve your website’s performance....

Jeff Domansky's insight:

I liked this straightforward look at the most important measures of success from your website and landing pages.good measurement tips to take to heart, not to mention your chief executive.

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Charlie Mullins: Six tricks to get your business noticed without breaking the bank from Britain's 'millionaire plumber'

Charlie Mullins: Six tricks to get your business noticed without breaking the bank from Britain's 'millionaire plumber' | Public Relations & Social Marketing Insight | Scoop.it

UK plumber Charlie Mullins' Pimlico Plumbers which has a reputation for being head-and-shoulders above the rest when it comes to marketing. He explains his tricks to get yourself noticed....


Even those that don't use his firm for their plumbing needs will, in all probability, have watched or read about him on television, online or in newspapers. Here are his top tips on how to make a small business stand out in a crowded marketplace....

Jeff Domansky's insight:

Unlikely marketing success story in this UK plumber who shows how to be a social business.

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Why I Say "Digital First" - Doktor Spinn

Why I Say "Digital First" - Doktor Spinn | Public Relations & Social Marketing Insight | Scoop.it
Digital First is the new paradigm of marketing, because if marketing works well in the complex world of social media. it works everywhere else as well.... ... if you look at the simplified model below, if it works in digital, it’s easy to make it work elsewhere as well. Digital is the best representation of how communication flows through a society that we have to date....
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