Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Google Is Reimagining Books

How Google Is Reimagining Books | Public Relations & Social Marketing Insight | Scoop.it

The first sign that Reif Larsen's Entrances & Exits is not a typical e-book comes at the table of contents, which is just a list of chapters titled "Location Unknown." Click on one of them, and you'll be transported to a location (unknown) inside Google Street View, facing a door. Choose to enter the house and that's where the narrative, a sort of choose-your-own-adventure string of vignettes, begins. As the book's description reads, it's a "Borgeian love story" that "seamlessly spans the globe" and it represents a fresh approach to the book publishing industry.

Larsen's book is one of the inaugural titles from Editions at Play, a joint e-books publishing venture between Google Creative Lab Sydney and the design-driven publishing house Visual Editions, which launched this week. With the mission of reimagining what an e-book can be, Editions at Play brings together the author, developers, and designers to work simultaneously on building a story from the ground up. They are the opposite of the usual physical-turned-digital-books; rather, they're books that "cannot be printed."...

Jeff Domansky's insight:

A Google lab in Australia is reinventing e-books and it's worth a look for authors and publishers.

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Smashwords: Smashwords Year in Review 2015 and Plans for 2016

Smashwords: Smashwords Year in Review 2015 and Plans for 2016 | Public Relations & Social Marketing Insight | Scoop.it

Each year I write an annual Smashwords year in review and then preview what's coming for the new year. Welcome to the 2015/2016 edition!


The short version of this post is that amid a general slowdown in the ebook market, characterized by a glut of high-quality low-cost ebooks and flat or declining sales industry-wide, Smashwords is focused on the long term.


Although we've been in business for almost eight years, we still feel like we've only begun to scratch the surface of what's possible. We're looking ten years ahead and laying the groundwork today to enable a better long term future for the constituencies we serve - authors, publishers, retailers, libraries, readers, and book culture. A quick introduction for thet thousands of authors and publishers who are new to Smashwords this year: I founded the company in 2008 to make it fast, free and easy for any writer, anywhere in the world, to self-publish an ebook. In 2009 we began distributing our books to major retailers starting with Barnes & Noble.


Today we've grown to become the world's largest distributor of self-published ebooks. Over the years we've opened up exciting new sales channels for indie authors and small indie publishers that were previously inaccessible or didn't exist....

Jeff Domansky's insight:

Indie publishers should read Smashwords founder Mark Coker's eBook industry overview.

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