How Google Is Reimagining Books | Public Relations & Social Marketing Insight | Scoop.it

The first sign that Reif Larsen's Entrances & Exits is not a typical e-book comes at the table of contents, which is just a list of chapters titled "Location Unknown." Click on one of them, and you'll be transported to a location (unknown) inside Google Street View, facing a door. Choose to enter the house and that's where the narrative, a sort of choose-your-own-adventure string of vignettes, begins. As the book's description reads, it's a "Borgeian love story" that "seamlessly spans the globe" and it represents a fresh approach to the book publishing industry.

Larsen's book is one of the inaugural titles from Editions at Play, a joint e-books publishing venture between Google Creative Lab Sydney and the design-driven publishing house Visual Editions, which launched this week. With the mission of reimagining what an e-book can be, Editions at Play brings together the author, developers, and designers to work simultaneously on building a story from the ground up. They are the opposite of the usual physical-turned-digital-books; rather, they're books that "cannot be printed."...