Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Are You Using the New Social Media Platforms to Aid Your Business? | NewsCred Blog

Are You Using the New Social Media Platforms to Aid Your Business? | NewsCred Blog | Public Relations & Social Marketing Insight | Scoop.it
From blog.newscred.com - March 1, 2016 12:55 AM

Social media is forever evolving. The Facebooks and the Twitters have an established position in the industry, but the ideas and gimmicks are stale. They have become part of the background noise. That’s led to the rise of new social media platforms.


The statistics say that 2.1 billion people have social media accounts. This represents just under a third of the entire population of the world. But this evolving business is evolving yet again. Becoming an early adopter of new social media can pay dividends.


Not only is this article going to show you how to do it, but it’s also going to show you which new social media platforms you should keep tabs on....

Jeff Domansky's insight:

New social channels? How about Ello, Medium and We Heart It?

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Stephania Savva, Ph.D's curator insight, March 3, 2016 8:37 AM

New social channels? How about Ello, Medium and We Heart It?
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How Publishers Are Crafting Their Ello Strategy | Contently

How Publishers Are Crafting Their Ello Strategy | Contently | Public Relations & Social Marketing Insight | Scoop.it
From contently.com - October 4, 2014 4:05 AM

Ello may consider itself a place where brands are unwelcome, but publishers are already starting to set up shop on the most viral social network since Snapchat burst onto the scene in early 2013.


As it rides a wave of anti-ad and anti-Facebvook sentiment, it still remains to be seen whether Ello is the next GM or the next Tucker Corp. Nevertheless, brands like Newsweek, The Wall Street Journal, CNET, Adweek, The Guardian, Salon, The Independent and re/code are already staking a claim on the platform with new accounts delivering modest streams of content.


For publishers, adopting a new platform requires staking time and resources. So how does a news operation hedge that bet when it comes to a new social platform with plenty of buzz but an uncertain future?...

Jeff Domansky's insight:

Can publishers and content marketers resist turning Ello into a train wreck? Despite the new social platforms and. Fertilizing manifesto come marketers are already staking their claim in a social media Klondike Gold Rush.

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