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Disclosure is probably not the first thing content producers think about, but trust and transparency with the audience are key to success. Here are 6 considerations on the latest FTC disclosure rules...
Given these colossal changes, those who produce marketing content now need to think about disclosure not only in the context of the post or web page that it is displayed on, but also in content-promotion messages posted on platforms such as Twitter and Facebook. Don’t worry — disclosure doesn’t need to be complicated or take away from your marketing message. However, it does need to be clear, conspicuous, and unavoidable, so that the content you produce communicates transparently with your audience....
Disclosure is not optional. Here's what you need to know about the latest disclosure rules....