Public Relations & Social Marketing Insight

Your aimless channel surfing could lead you right to Facebook video.

Facebook is working on an app for television set-top boxes like Apple TV, The Wall Street Journal reported Tuesday.

Facebook, which has 1.79 billion monthly active users, declined to comment on the timing of the app or where else it might be available.

The app could bring Facebook video right into living rooms. It's another way the social network is pushing video these days. Since the company introduced live video streaming in April 2016, it's been testing the placement of ads in videos. It's even been testing a feature similar to Snapchat Stories where users can share videos and photos for 24 hours before those items disappear....

Facebook Live has been a huge success thus far, with incredible data coming out of various studies and research into the tool. Turns out, people love live video. With over 1.71 billion monthly users on Facebook, your audience is practically endless.

Today we’re going to look at five incredible stories of how brands and businesses are using Facebook Live. You’ll find the inspiration you need to pursue your own success story right here, right now.

What’s So Great About Facebook Live?

Video in general is a very hot topic right now. In 2015, Facebook was able to double its daily video views in just six months, which brought them from 4 billion daily views to a whopping 8 billion!

Even Facebook CEO Mark Zuckerberg believes Facebook will be mostly composed of videos by 2020. Considering that, check out these incredible Facebook Live statistics:...