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Facebook is stepping up its efforts to woo publishers with a new feature allowing users to browse curated selections of content from news publishers drawn from their individual news feeds, according to Business Insider, which first reported the news.
The move comes not long after rival Snapchat began tweaking a similar feature on its own platform.
Facebook is testing a new feature displaying curated content from publishers called Collections, which would enable publishers to highlight content in users’ news feeds regardless of how many likes and shares the content had received, BI reports, citing sources familiar with the tests.
Posts from Collections would appear based on the source and the users’ own content preferences, although it’s unclear how much real estate content Collections would receive compared to other news feed content....
Facebook Collections may provide publishers with new content marketing opportunities. Facebook users, however, may not like the intrusion.