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Facebook pulled the world back into the silent film era with its muted, auto-play videos, but its latest tool could make it easier to repurpose traditional clips. Facebook has launched a free, automatic video captioning tool to all US English Facebook Pages.
TechCrunch and some other Pages only recently began seeing the quietly launched option, though Facebook responded to our inquiry saying it began rolling out the feature in October.
Powered by voice recognition software, it takes the hassle out of transcription while making it easy to edit the subtitles it suggests. That’s critical since our early tests showed frequent transcription errors.
This is somewhat expected considering the tool is free and operated entirely by computers. And with time as Page admins manually enter corrections, Facebook’s system will surely improve....
Could be useful for Facebook marketing.