I can’t get Facebook Ads to work for my business.” Matthew Ganzak, Facebook Ads expert and disruptive innovator, hears this statement multiple times each day from prospective clients. How can something so simple to set up be so difficult to “get working” for your business?
Facebook’s organic reach has been trending down over the past few years, due in part to the fact that more than 60 million business pages are now competing for consumer eyeballs. Facebook now requires brands to spend more money to get the same reach as in the past. To optimize their spend, brands need to stay in touch with the latest trends. This means learning to work the evolving Facebook system to get more activity on posts.
According to Ganzak, the first 500 impressions a Facebook Ad gets are the most important. Below, he lays out his five best tips to maximize engagement for those early viewer...
Facebook can be very challenging for small businesses who are inexperienced with ad buying. Expert Matthew Ganzak shares his top tips for getting Facebook ads to perform.