Public Relations & Social Marketing Insight

For the more than 1.8 billion active monthly users on Facebook, scrolling through the feed and catching up with the latest news is easy enough. But for the social media managers and marketers managing successful Facebook pages, there’s a lot that goes on behind the scenes – Making it a challenge to keep up with all of the new features they’re rolling out on a daily basis.

That’s why it’s important (and fun) for us to share all of this useful Facebook marketing information so that we can create a better experience for our audiences. Because at the end of the day, it’s all about the user.

In the spirit sharing, here are 10 hidden Facebook marketing features and hacks for social media marketers to try today!...

Facebook offers great opportunities to attract, engage and convert would-be customers, but building a high-converting Facebook page has been elusive for many organizations.

It's important to know the elements of a successful Facebook page; it's even more crucial to recognize the reasons your Facebook page is failing.

If you want your ideal customers to "like" your page and follow you, you have to continually reward them with great content and build an engaged community. This means employing a content strategy that works for your business both culturally and operationally.

You also have to incorporate Facebook ads to promote your content, increase clicks to your website and turn fans into customers.

Is achieving consistent engagement and conversions on Facebook a struggle for your company? Here's a list of 10 reasons why your Facebook page is failing, along with tips to make it work for you rather than against you:

It can be tough using Facebook for business. Every time you think you know what you are doing Facebook change something. Whether it’s a change in the newsfeed algorithm or a layout change they really know how to keep you on your toes. 

Last week Facebook changed the way you access your Facebook business page. You can no longer ‘Use Facebook As’ function. Facebookers were understandably confused and many came to me looking for a solution. This post is my answer.

In this post I will show you:

1. Where to find your business page Facebook feed

2. How to Like other business pages from your Facebook page

3. How to comment and like posts as your page

4. Liking and commenting on mobile

5. What is Business Manager and how do you know if you’ve got it?...

Let's step back and look at the basics.

Maybe there's a way to make your job easier AND more effective.

Maybe there's a way to have more fun, make more money and realize a greater return on investment from the Facebook business Pages you manage.

Here's a 5-minute guide to developing a Facebook posting strategy that works!...

So back to Facebook. Facebook was the first social media network I joined in 2008 and at the time there were about 50 million users but growing rapidly. This seeming fad at the time was not seen as anything but a passing phase.

How wrong were those dinner party discussions.

The Facebook global numbers

Today there are nearly 1.4 billion users that are spread all around the world. It connects different cultures and allows us to share with family and friends in real time.

The USA and Canada is now just a sub-set of the Facebook global family.

• Asia Pacific is the largest at 449 million
• Europe has another 301 million....

A recent small business survey suggests businesses are increasing their use of social media. They are also seeing increasing return on investment. The survey also shows small businesses continue to struggle with maintaining their Facebook management. This is despite the fact that, at 1 billion members, the Facebook audience remains the largest in social media.

Below, we’ve collected 12 Facebook management tips and tools. We hope they help you make the most of of your Facebook efforts....

Imagine if you owned a shop and you could follow up everyone who walked into your shop with an advertisement.

You could even change your ad based on what aisles they visited.

…the products they picked up

…the part of the shop they visited

…which cash register they went to

….or didn’t go to.

Powerful? Yes!!! Facebook custom audiences are this and much more...

As the worlds largest social media network, Facebook is a competitive and crowded landscape for a social marketers to navigate. Facebook does not like businesses promoting too much content on their branded pages for free, and they have updated their algorithm to penalize brands with you is what Facebook considers to be manipulative tactics.

Facebook is too big for brands to ignore but it is no longer the easy, free ride it once was. Here are six ways to get the most out of your Facebook marketing strategies. ...

Whether it’s the latest algorithm change or the overwhelming amount of shared content, one thing is for certain.

If you want to increase engagement, you need to make a few changes.

So… how can you do it?  Below are a few tips to help you dazzle and delight your fans – and get your Facebook Page buzzing!...

Just over three months ago, Brian Clark reached out to me for some extra help on the page.

He thought that, given the success I have with my own Facebook page, several others I’ve managed for clients over the years, and the rapidly growing Your Boulder Facebook page I manage for him, maybe I’d be able to bring some life to Copyblogger’s Facebook presence.

Yep, I said. Let me at it.

Well, today I’m here to tell you that we’re deleting the account. This is the last day you’ll see the Copyblogger Facebook page.

If you’ve ever been frustrated with an aspect of your social brand presence, you’ll want to keep reading — because there are countless reasons why Copyblogger is killing its Facebook page....

According to John McDermott at Digiday, Instagram is conducting a test (yes, for now it’s just a test) with Mercedes-Benz that allows them to target Facebook users who previously saw one of its Instagram ads. While this development is eye-opening in and of itself, as it gives hints into Facebook plans on returning their $1B investment, it also shows Facebook’s commitment to transforming how advertising not only can coexist with social media, but thrive and break into new levels of adoption.

What stands out the most to me is how inherent behavioral characteristics seen on both Facebook and Instagram are being aligned with their natural fit in the conversion funnel. As noted by McDermott, Instagram’s product naturally promotes behavior more conducive to the top of the funnel, where brand awareness comes into play. If Instagram is committed to preserving the user experience that allowed them to break 200 million users, it behooves them to preserve this characteristic of their product and not to “forcefully” incorporate more direct-response elements like call-to-action buttons, etc....