Public Relations & Social Marketing Insight

Do you want to sell on Facebook? Wondering how to increase product sales without investing in Facebook ads?

In this article, you’ll discover how to organically optimize your Facebook page for more sales....

Do you want to target a segment of your Facebook audience?

Have you considered dark Facebook posts?

Dark (unpublished) posts are a great way to tailor different messages to various audiences without posting multiple messages to your page timeline.

In this article you’ll discover four ways to use dark Facebook posts for your business....

For the more than 1.8 billion active monthly users on Facebook, scrolling through the feed and catching up with the latest news is easy enough. But for the social media managers and marketers managing successful Facebook pages, there’s a lot that goes on behind the scenes – Making it a challenge to keep up with all of the new features they’re rolling out on a daily basis.

That’s why it’s important (and fun) for us to share all of this useful Facebook marketing information so that we can create a better experience for our audiences. Because at the end of the day, it’s all about the user.

In the spirit sharing, here are 10 hidden Facebook marketing features and hacks for social media marketers to try today!...

Want to improve your cost per click for Facebook ads?Wondering how much influence visuals have on Facebook ad performance?

From font style to background images, the design choices you make can have a deep impact on the overall results of your Facebook ad campaigns.

In this article, you’ll discover five tips for creating B2B Facebook ad images that generate results....

When Helen Havlak, engagement editor at The Verge, looks to the future, she sees video — and Facebook. Last year, the Verge’s video views overtook its pageviews. This year, she expects the tech site to more than double the number of videos it produces this year. “Video right now is the only way to build a Facebook page,” she said. “The audience there is huge.”

Publishers are all trying to become video producers, tantalized by the prospect of lucrative video ad rates and exposure on Facebook, where publishers have a better chance of getting their content seen by posting video than they do photos and text links. Media companies uploaded 931,000 social videos to Facebook in the first quarter of 2017, an increase of 109 percent year over year, according to Tubular Labs (measuring across 2,000 media companies).

But producing video is time-consuming and expensive, which is why, for better or for worse, they’re turning to various hacks. Here’s a guide to some of the most common tactics. We’ll let you decide if they’re brilliant or despicable....

Not long ago, writing a Facebook post and asking for a LIKE, share or comment was all it took to maintain an active business page.

Today it takes far more than that. To capture fan attention, you have to get creative.

The good news? It’s not that hard!!

You can beat Facebook’s algorithm changes and position your page for optimum exposure.

Below are 5 ways to dazzle and delight your fans — and keep them engaged and coming back for more!...

Facebook offers great opportunities to attract, engage and convert would-be customers, but building a high-converting Facebook page has been elusive for many organizations.

It's important to know the elements of a successful Facebook page; it's even more crucial to recognize the reasons your Facebook page is failing.

If you want your ideal customers to "like" your page and follow you, you have to continually reward them with great content and build an engaged community. This means employing a content strategy that works for your business both culturally and operationally.

You also have to incorporate Facebook ads to promote your content, increase clicks to your website and turn fans into customers.

Is achieving consistent engagement and conversions on Facebook a struggle for your company? Here's a list of 10 reasons why your Facebook page is failing, along with tips to make it work for you rather than against you:

While Facebook is not yet a full-fledged ecommerce platform, its ability to help businesses connect with fans is huge. For example, a mom’s Facebook Live video went viral after she tried on a Chewbacca mask she had purchased at Kohl’s. It’s the most watched Facebook Live video ever, with over 150 million views. Kohl’s quickly responded with its own video, and with dropping off Star Wars toys and gadgets for the entire family.

For small businesses interested in using Facebook to grow their brands, the social network has a large collection of helpful tutorials and webinars. There are basic and advanced tutorials in Facebook’s Blueprint eLearning Courses, using the Exceed Learning Management System, with courses on Instagram as well as Facebook. There are also excellent up-close videos with some of the brightest creatives and publishers around in Facebook’s “Pub in Pub” series....

So, what does optimized Facebook advertising actually look like? If you're looking for some great examples, you've come to the right place. In this post, we'll quickly go over the two overarching formats for Facebook ads: right-hand column ads and News Feed ads. Then, we'll show you 8 different types of Facebook ads, each including real-life examples -- along with some insights into why that ad is so successful.

Before we get to these examples, let's chat for a second about the four components of a good Facebook ad (or any ad, really) regardless of its type. Remember, people are on Facebook to stay up to date on their social lives, not necessarily check out your products. This is why keeping these four things in mind is important for any Facebook ad you make....

Have you explored the Publishing Tools section of your Facebook page lately?

Wondering how the new features make marketing easier?

Your page’s Publishing Tools section contains a lot of important features including video management, lead generation, and product sales.

In this article, you’ll discover how to better manage your Facebook marketing with six Facebook publishing tools....