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According to AmeriCommerce, Facebook accounts for 60% of all social traffic driven to retail sites; however people don't really log on to Facebook to make purchases. People go on Facebook to connect with others, so the real trick is figuring out how to connect those people with your content, and consequently your products.
Did you know that you can sell your e-commerce products directly on Facebook? The world's largest social media network offers a simple and effective platform for online sales. And with its massive user base of 1.7 billion monthly users, it's incredibly effective.
To get started, you'll first need to create your Facebook Page. Unlike personal profiles, Pages are intended specifically for commercial purposes, with the ability for users to “like” them. To create a Facebook Page, simply visit https://www.facebook.com/pages/create/ and follow the on-screen instructions.
After setting up your Facebook Page, you can sell your e-commerce products by using a compatible app. There are more than a dozen different e-commerce store apps for Facebook that are designed for this purpose. Once installed, they'll automatically pull product listings from your e-commerce site, posting them directly on your Facebook Page. This means you'll only need to update your website anytime a product is added, removed or otherwise changed, as the app automatically mirrors what happens on your site....
Really practical tips to help you sell your products on Facebook. New digital marketers take note.