Public Relations & Social Marketing Insight

We set out to find a company that has a deep knowledge and expertise in driving results with Facebook advertising. The company we landed on? Classpass.

Classpass’ Mary Rykaczewski has been an integral part of growing their customer base through the use of Facebook and Instagram advertising. And that part of their media budget has only continued to grow due to its success.

In episode #44 of The Science of Social Media, Mary shares Classpass’ specific approach to Facebook advertising and how marketers (just like you!) can repeat this scientific process....

Facebook ads are growing in popularity now that brands are seeing how effective they can be.

But just like with any ads, you can’t just create an ad and expect to watch the dollars roll in. You have to work hard to create an ad that will get noticed and inspire action.

Just like with any aspect of online marketing, the ability to create a successful ad is more of an art than a science. However, here are a few things you can do to create Facebook ads that convert....

An announcement late last week by the Facebook media team may have been overlooked by many marketers, but it has intriguing ramifications.

Facebook announced that it would effectively allow any organization with a verified page to publish brand-sponsored content without asking Facebook for explicit permission first, provided that content was tagged to the brand. They said:

"Today we're updating our branded content policy to enable verified Pages to share branded content on Facebook. Along with changes to our branded content policy and ads policy, we're offering a new tool that makes it easy for publishers and influencers to tag a marketer when they publish branded content. Publishers and influencers must use this tag for all branded content shared on Facebook."

What does it mean?...

Facebook just released financial results for Q4 of 2015, and one number starts out in particular: 934 million mobile daily active users (DAUs).

Sure, 0.9 billion might not sound quite as impressive as the 1.04 billion total daily users, but we already knew the company had passed the billion milestone in early November.

There were 894 million mobile DAUs at the time, which means the company has added 40 million more mobile users per day since November, and it will very likely cross 1 billion mobile DAUs sometime this year.

Meanwhile, the company is also slowly encroaching on the 2 billion monthly active users (MAUs) mark – three were 1.59 billion MAUs in December, or 14 percent more than the same time in 2014. Of those, 1.44 came from mobile, an increase of 21 percent, once again showing the quicker growth in the mobile sector....

This article will give you a list of all those Facebook Marketing Tips you've likely seen 100 times (but can't ignore).

Then - the fun stuff - 10 more super valuable strategies which I struggled to find anywhere else online....

I can’t get Facebook Ads to work for my business.” Matthew Ganzak, Facebook Ads expert and disruptive innovator, hears this statement multiple times each day from prospective clients. How can something so simple to set up be so difficult to “get working” for your business?

Facebook’s organic reach has been trending down over the past few years, due in part to the fact that more than 60 million business pages are now competing for consumer eyeballs. Facebook now requires brands to spend more money to get the same reach as in the past. To optimize their spend, brands need to stay in touch with the latest trends. This means learning to work the evolving Facebook system to get more activity on posts.

According to Ganzak, the first 500 impressions a Facebook Ad gets are the most important. Below, he lays out his five best tips to maximize engagement for those early viewer...

2017 is going to be the year of Facebook Marketing and Advertising. When brands think about Social Media trends the first thing that crosses their minds is Facebook, and in this article I cover things that every marketer should think about while investing in Facebook Marketing for the year 2017.

Here are some stats to believe in the growth of Facebook as an Advertising platform. Sheryl Sandberg, COO of Facebook, released these stats (Featured on Forbes):

- Facebook crossed a 4-million advertiser mark in September 2016.

- The company’s global ad revenue is expected to cross $23.21 billion in the year 2016, making Facebook the largest ad publisher after Google....

Most people make a half-hearted effort at using Facebook Ads to grow their business. They use ONE crummy graphic, to build ONE ad and put it in front of ONE poorly designed audience. After three or four days of throwing money down the drain and not seeing results they quit and conclude “Facebook Ads don’t work!”

They do. You are just placing all of your chips on one number!Here are the two things that you can do to vastly improve your success rate with Facebook Ads....

Do you have a local business page on Facebook?

Want to reach more local customers?

Facebook recently launched Professional Services, a directory that helps consumers find the best local businesses and services to fit their needs.

In this article I’ll share how to use the Facebook Professional Services feature to boost visibility with local customers.