Your new post is loading...
Your new post is loading...
Similar to the other marketing endeavors, to create a plan for Facebook, you’d have to establish your goals, research your target audience and competitors, create your own content strategy based on the analysis and continuously review and adapt at regular intervals. To help you get a better grasp on how to plan your Facebook content, here is a short, but detailed 4-step guide that covers the topic. Let’s discuss!...
The social network said it plans to begin launching a series of features every month in the hopes of providing more “transparency and understanding” about how ads work on the platform. The first set, announced today, include metrics related to how ads increase web site traffic by measuring how many people actually click on an ad and then visit a landing page. According to Facebook, mobile websites that are slow to load often keep people from actually visiting a site after they click on an ad. However, the company said the updates will more accurately track traffic and illustrate the importance of mobile optimization. Another new feature will be able to tell whether a person who clicks on an ad has had any previous experience with the brands. The feature, called a “pre-impression activity breakdown,” will arrive in a few weeks and will compare new visitors to previous ones....
For the more than 1.8 billion active monthly users on Facebook, scrolling through the feed and catching up with the latest news is easy enough. But for the social media managers and marketers managing successful Facebook pages, there’s a lot that goes on behind the scenes – Making it a challenge to keep up with all of the new features they’re rolling out on a daily basis. That’s why it’s important (and fun) for us to share all of this useful Facebook marketing information so that we can create a better experience for our audiences. Because at the end of the day, it’s all about the user. In the spirit sharing, here are 10 hidden Facebook marketing features and hacks for social media marketers to try today!...
Want to improve your cost per click for Facebook ads?Wondering how much influence visuals have on Facebook ad performance? From font style to background images, the design choices you make can have a deep impact on the overall results of your Facebook ad campaigns. In this article, you’ll discover five tips for creating B2B Facebook ad images that generate results....
In most cases, your page will be how someone comes across your company on Facebook. Consider your page to be a brand representative. That’s why it’s so crucial that you optimize your page for maximum engagement. You want users to be hooked from start to finish. Your brand isn’t boring, and your Facebook page shouldn’t be either. I’m going to take you step by step through the process of improving your Facebook page. I’ll go through each section or your page and tell you exactly how to make it better....
Facebook Live has been a huge success thus far, with incredible data coming out of various studies and research into the tool. Turns out, people love live video. With over 1.71 billion monthly users on Facebook, your audience is practically endless. Today we’re going to look at five incredible stories of how brands and businesses are using Facebook Live. You’ll find the inspiration you need to pursue your own success story right here, right now. What’s So Great About Facebook Live? Video in general is a very hot topic right now. In 2015, Facebook was able to double its daily video views in just six months, which brought them from 4 billion daily views to a whopping 8 billion! Even Facebook CEO Mark Zuckerberg believes Facebook will be mostly composed of videos by 2020. Considering that, check out these incredible Facebook Live statistics:...
According to AmeriCommerce, Facebook accounts for 60% of all social traffic driven to retail sites; however people don't really log on to Facebook to make purchases. People go on Facebook to connect with others, so the real trick is figuring out how to connect those people with your content, and consequently your products.
Did you know that you can sell your e-commerce products directly on Facebook? The world's largest social media network offers a simple and effective platform for online sales. And with its massive user base of 1.7 billion monthly users, it's incredibly effective.
To get started, you'll first need to create your Facebook Page. Unlike personal profiles, Pages are intended specifically for commercial purposes, with the ability for users to “like” them. To create a Facebook Page, simply visit https://www.facebook.com/pages/create/ and follow the on-screen instructions.
After setting up your Facebook Page, you can sell your e-commerce products by using a compatible app. There are more than a dozen different e-commerce store apps for Facebook that are designed for this purpose. Once installed, they'll automatically pull product listings from your e-commerce site, posting them directly on your Facebook Page. This means you'll only need to update your website anytime a product is added, removed or otherwise changed, as the app automatically mirrors what happens on your site....
Have you explored the Publishing Tools section of your Facebook page lately?
Wondering how the new features make marketing easier?
Your page’s Publishing Tools section contains a lot of important features including video management, lead generation, and product sales.
In this article, you’ll discover how to better manage your Facebook marketing with six Facebook publishing tools....
Facebook ads are growing in popularity now that brands are seeing how effective they can be. But just like with any ads, you can’t just create an ad and expect to watch the dollars roll in. You have to work hard to create an ad that will get noticed and inspire action. Just like with any aspect of online marketing, the ability to create a successful ad is more of an art than a science. However, here are a few things you can do to create Facebook ads that convert....
Are you struggling to remain visible in Facebook’s news feed?
Wondering how Facebook decides what to show in the news feed?
In this article you’ll discover how the Facebook news feed algorithm works, what’s been updated, and how marketers can respond to create more visibility on Facebook....
An announcement late last week by the Facebook media team may have been overlooked by many marketers, but it has intriguing ramifications. Facebook announced that it would effectively allow any organization with a verified page to publish brand-sponsored content without asking Facebook for explicit permission first, provided that content was tagged to the brand. They said: "Today we're updating our branded content policy to enable verified Pages to share branded content on Facebook. Along with changes to our branded content policy and ads policy, we're offering a new tool that makes it easy for publishers and influencers to tag a marketer when they publish branded content. Publishers and influencers must use this tag for all branded content shared on Facebook." What does it mean?...
Are you planning a Facebook contest?
Want to make sure it’s a success?
An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love.
In this article I’ll share 17 tips to make your Facebook contest a success....
|
This article will give you a list of all those Facebook Marketing Tips you've likely seen 100 times (but can't ignore). Then - the fun stuff - 10 more super valuable strategies which I struggled to find anywhere else online....
Do you want to sell on Facebook? Wondering how to increase product sales without investing in Facebook ads? In this article, you’ll discover how to organically optimize your Facebook page for more sales....
I can’t get Facebook Ads to work for my business.” Matthew Ganzak, Facebook Ads expert and disruptive innovator, hears this statement multiple times each day from prospective clients. How can something so simple to set up be so difficult to “get working” for your business? Facebook’s organic reach has been trending down over the past few years, due in part to the fact that more than 60 million business pages are now competing for consumer eyeballs. Facebook now requires brands to spend more money to get the same reach as in the past. To optimize their spend, brands need to stay in touch with the latest trends. This means learning to work the evolving Facebook system to get more activity on posts. According to Ganzak, the first 500 impressions a Facebook Ad gets are the most important. Below, he lays out his five best tips to maximize engagement for those early viewer...
With limited time and resources, creating a unique post for each social media channel can be a challenge, but it’s well-worth the effort. So what does the perfect post for each social network look like? In this article, we’ll guide you through the process of creating epic, engaging and beautifully crafted messages for Facebook, Twitter and Instagram....
We set out to find a company that has a deep knowledge and expertise in driving results with Facebook advertising. The company we landed on? Classpass. Classpass’ Mary Rykaczewski has been an integral part of growing their customer base through the use of Facebook and Instagram advertising. And that part of their media budget has only continued to grow due to its success. In episode #44 of The Science of Social Media, Mary shares Classpass’ specific approach to Facebook advertising and how marketers (just like you!) can repeat this scientific process....
Not long ago, writing a Facebook post and asking for a LIKE, share or comment was all it took to maintain an active business page. Today it takes far more than that. To capture fan attention, you have to get creative. The good news? It’s not that hard!! You can beat Facebook’s algorithm changes and position your page for optimum exposure. Below are 5 ways to dazzle and delight your fans — and keep them engaged and coming back for more!...
So, what does optimized Facebook advertising actually look like? If you're looking for some great examples, you've come to the right place. In this post, we'll quickly go over the two overarching formats for Facebook ads: right-hand column ads and News Feed ads. Then, we'll show you 8 different types of Facebook ads, each including real-life examples -- along with some insights into why that ad is so successful.
Before we get to these examples, let's chat for a second about the four components of a good Facebook ad (or any ad, really) regardless of its type. Remember, people are on Facebook to stay up to date on their social lives, not necessarily check out your products. This is why keeping these four things in mind is important for any Facebook ad you make....
Facebook offers great opportunities to attract, engage and convert would-be customers, but building a high-converting Facebook page has been elusive for many organizations.
It's important to know the elements of a successful Facebook page; it's even more crucial to recognize the reasons your Facebook page is failing.
If you want your ideal customers to "like" your page and follow you, you have to continually reward them with great content and build an engaged community. This means employing a content strategy that works for your business both culturally and operationally.
You also have to incorporate Facebook ads to promote your content, increase clicks to your website and turn fans into customers.
Is achieving consistent engagement and conversions on Facebook a struggle for your company? Here's a list of 10 reasons why your Facebook page is failing, along with tips to make it work for you rather than against you:
While Facebook is not yet a full-fledged ecommerce platform, its ability to help businesses connect with fans is huge. For example, a mom’s Facebook Live video went viral after she tried on a Chewbacca mask she had purchased at Kohl’s. It’s the most watched Facebook Live video ever, with over 150 million views. Kohl’s quickly responded with its own video, and with dropping off Star Wars toys and gadgets for the entire family.
For small businesses interested in using Facebook to grow their brands, the social network has a large collection of helpful tutorials and webinars. There are basic and advanced tutorials in Facebook’s Blueprint eLearning Courses, using the Exceed Learning Management System, with courses on Instagram as well as Facebook. There are also excellent up-close videos with some of the brightest creatives and publishers around in Facebook’s “Pub in Pub” series....
Most people make a half-hearted effort at using Facebook Ads to grow their business. They use ONE crummy graphic, to build ONE ad and put it in front of ONE poorly designed audience. After three or four days of throwing money down the drain and not seeing results they quit and conclude “Facebook Ads don’t work!” They do. You are just placing all of your chips on one number!Here are the two things that you can do to vastly improve your success rate with Facebook Ads....
How is it going with getting your posts seen by your fans on Facebook these days?
Let me guess. You have great stuff that think your fans are going to love.
You post it and wait anxiously for all of the Reactions (used to be Likes), Comments and Shares you are bound to get (WOW! what a Facebook community-building genius your are!) and then…
…CRICKETS! and a big UUUGGGHHH, what happened, right?
Low Facebook Reach is NOT Your Fault
I will say it again…it’s NOT your fault. The truth is that Facebook has stacked the cards against you.
Have you heard of Facebook’s new mobile ad experience, Facebook Canvas?
Want to learn how to create Facebook Canvas ads?
Facebook Canvas lets marketers combine images, video, text, and call-to-action buttons in a single, fully immersive mobile ad experience.
In this article you’ll discover how to create a Facebook Canvas ad....
|
A quick blueprint for a Facebook content strategy.