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His ad campaigns on Facebook resulted in his Facebook fanbase becoming polluted with thousands of fake likes from bogus accounts.
... Recently, however, Brar has fallen out of love with Facebook. He discovered — as Business Insider reported recently — that his Facebook fanbase was becoming polluted with thousands of fake likes from bogus accounts. He can no longer tell the difference between his real fans and the fake ones. Many appear fake because the users have so few friends, are based in developing countries, or have generic profile pictures.
At one point, he had a budget of more than $600,000 for Facebook ad campaigns, he tells us. Now he believes those ads were a waste of time.
Facebook declined multiple requests for comment on this story....
Fraudbook? Lessons and a cautionary tale in Facebook advertising and social marketing.