Public Relations & Social Marketing Insight

With limited time and resources, creating a unique post for each social media channel can be a challenge, but it’s well-worth the effort.

So what does the perfect post for each social network look like?

In this article, we’ll guide you through the process of creating epic, engaging and beautifully crafted messages for Facebook, Twitter and Instagram....

An impressive 93% of marketers use social media within their business, and rightly so. With so much potential to build your brand and develop a large following of prospects, it makes me wonder how the other 7% are attracting business.

If you are in the 93% then I’m sure you have a focused strategy for both Twitter and Facebook — after all, these are the two social giants. But which one is more successful for business growth? Does it depend on the type of business you own? Take a look at the stats to compare…..

The gap between how many people use Facebook compared to Twitter is quite surprising, but does this mean you should spend more focus on Facebook? Well that would really depend on who your audience is. If you focus on just one site ahead of the other, you could be missing out on some serious marketing potential....