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Should you use Facebook for your B2B marketing strategy? The facts tell us that it's not the best use of your resources.
Question. Should I use Facebook as a tactic for my B2B marketing campaigns?
Answer. Sgt. Joe Friday from Dragnet used to say “All we know are the facts, ma’am.” And the facts tell us that Facebook is a bad place to execute your B2B marketing strategy. Facebook is a great social media platform to the message and engage fans. However, mostly for B2C brands. Many B2B brands and their marketing managers are getting a very low ROFI – Return On Facebook Investment because they do not know all the facts!...
A useful piece on Facebook and B2B. It can be tempting for small businesses to just jump on the band wagon and throw themselves into social networks hoping that something sticks.
Facebook can seem like an obvious choice because of its size. This is a good reminder to think about how people use Facebook and whether they are the right people, in the right frame of mind to engage with in relation to what you are offering.