Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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90% of Facebook's daily active users access it via mobile

90% of Facebook's daily active users access it via mobile | Public Relations & Social Marketing Insight | Scoop.it

Facebook just released financial results for Q4 of 2015, and one number starts out in particular: 934 million mobile daily active users (DAUs).

Sure, 0.9 billion might not sound quite as impressive as the 1.04 billion total daily users, but we already knew the company had passed the billion milestone in early November.

There were 894 million mobile DAUs at the time, which means the company has added 40 million more mobile users per day since November, and it will very likely cross 1 billion mobile DAUs sometime this year.

Meanwhile, the company is also slowly encroaching on the 2 billion monthly active users (MAUs) mark – three were 1.59 billion MAUs in December, or 14 percent more than the same time in 2014. Of those, 1.44 came from mobile, an increase of 21 percent, once again showing the quicker growth in the mobile sector....

Jeff Domansky's insight:

Love it or hate it, Facebook is a social media and marketing juggernaut and 90% of users access it by mobile.

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Facebook Analysis For April - Videos Dominate Engagement

Facebook Analysis For April - Videos Dominate Engagement | Public Relations & Social Marketing Insight | Scoop.it

As a follow up to our Facebook reach study in March, we looked at the numbers for April. To say that video dominated is an understatement.

Jeff Domansky's insight:

Very interesting Facebook research for marketers.

Carol Bently's curator insight, May 25, 2015 2:36 AM

engagement of what?