Public Relations & Social Marketing Insight

Do you want more people to share your content on Facebook?

Are you taking advantage of Facebook’s sharing features?

Facebook offers a variety of new buttons and plugins that make it easier than ever for readers to share and engage with your content on Facebook.

In this article you’ll discover how the new social sharing buttons and plugins from Facebook can help increase shares of your content....

One of the things we focus on most at Buffer is thebest time to post to Twitter and Facebook. This is because we want to help you get more engagement with your audience, which is beneficial for everyone.

While the best time to post is definitely important, there are some other things to keep in mind. I had a look at what kind of updates work best for Facebook pages to increase interaction and found 7 interesting statistics that you’ll probably find useful if you’re trying to make your page more engaging....

Do you want more visibility on Facebook?

Are you using all of Facebook’s features to market your business?

Facebook marketing works best when you use your profile, groups and pages in concert to reach a wider audience and connect with potential clients.

In this article you’ll discover how to use the features Facebook has to offer to promote your business.

Are you looking for ways to enhance your Facebook marketing? Do you want to capture the attention of more prospects and customers? The right Facebook tools can make the job easier by saving you time and optimizing your Facebook marketing efforts.

In 2015, Facebook is changing the way the News Feed works for its users. These changes will specifically affect brands and the way they conduct Facebook marketing campaigns through their Facebook Pages. These changes can affect your company’s social media marketing plan, so to help your business adjust, we have outlined some common questions and their solutions. It’s time to prepare for the Facebook changes in 2015 and develop a Facebook marketing plan to expand your reach....

I have to admit that the inspiration for this post came from something one of my clients reported their Facebook rep told them --- that Facebook is not a platform for driving sales.  It's all about buying impressions for your brand but it's not a place where users want to engage with brand or consume their content so it shouldn't be considered as a sales driver.

My reaction was along the lines of: Wait…WHAT?  Is that how they're selling ads these days?  And people are actually buying them?

Shouldn't the ultimate goal of any marketing campaign be to drive the business's bottom line -- otherwise, why invest a dime?  Sure, tracking direct, measureable sales from social channels is much more difficult than from other digital platforms like banner ads that drive to an e-commerce site or emails that include a unique and trackable coupon code that consumers have access to when they're in the checkout line. But if Facebook doesn't ultimately impact your business's bottom line, why are brands still investing on the platform?...

By now, many of you will have read about Facebook’s news feed updates, which were made public today. 

As well as listing ‘News Feed Values‘, there was also some news for publishers about how content is to be displayed in the news feed.

These updates are amongst the most significant for publishers that we’ve seen. However, while this is obviously big news for many different sites and online news providers, those with strong audience development strategies won’t be too worried. From now on, here’s what Facebook says the news feed will particularly value....

Wouldn’t it be great to have posts on your business page just popping with likes, comments and shares?

By making posts that leave people feeling excited and liking your content, they’ll be more likely to do exactly that.

Thus, you can get more people that are ready to engage with your brand and potentially your products or services.

This post will give you insight and ideas that can absolutely help you get more likes, comments and shares and ultimately increase traffic to your website.

Facebook is doing amazingly well in the transition from desktop computers to mobile devices.How well?

Some statistics from RBC analyst Mark Mahaney offer a glimpse.

In his Q4 2014 earnings preview, Mahaney makes the following points:

-  More mobile users. Through October and November, Facebook was averaging about 143 million monthly unique visitors in the U.S. That's up 30% from last year, according to ComScore. That's a slight deceleration from 35% growth in Q3, but...

We’ve posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), andfree marketing tools (29!). Facebook is next—though the list won’t be quite as huge.

The built-in tools that Facebook offers to business pages and  advertisers are robust and detailed. Hence, you’re likely to uncover a smaller stash of third-party tools than you might for a network like Twitter.

Still, there are some fabulous Facebook tools out there, and they can help push your Facebook marketing campaign forward with contests, insights, advertising, and more. Here is a selection of our top picks for Facebook marketing tools....

How do popular sit-down restaurants like Applebee’s, Buffalo Wild Wings, Chili’s, Olive Garden, and The Cheesecake Factory create and enliven their Facebook fan communities?

This delicate balance is handled by a machine-learning algorithm. In short, it looks for your subtle and obvious indications to know what you do and don’t like seeing in your News Feed. Like any algorithm, it gets things wrong.

Brut what do we really know about its triggers? I asked Facebook for more details about the cause and effect of my behavior in News Feed to figure out why things happen the way they do. The answers were pretty interesting — some were even “Like”-worthy.

Why do I keep seeing the same post appear at the top of my News Feed? I didn’t “Like” it the first time around, so I shouldn’t have to see it the next time I open Facebook. Why is Facebook nagging me to like something?...