Public Relations & Social Marketing Insight

In addition to the Discover, Create and Engage modules, we have included a guide for journalists that will explain how to get started on Facebook or simply grow your presence. We’ve heard from journalists that they need more information when deciding between setting up a Page or a profile and about how to manage privacy settings. The “Getting Started” course seeks to answer all of those questions and covers key steps for building out a professional journalistic voice on the platform, including how to apply for the Facebook blue badge that indicates verification.

In the coming weeks, we will also commence a series of webinars on the site which will be tailored to journalists who are both new and old to Facebook. These webinars will be organized according to new products and features, a person’s level of experience using Facebook as a journalist, and their role (newsgatherer, content creator, or audience engagement specialist)....

Do you have a local business page on Facebook?

Want to reach more local customers?

Facebook recently launched Professional Services, a directory that helps consumers find the best local businesses and services to fit their needs.

In this article I’ll share how to use the Facebook Professional Services feature to boost visibility with local customers.

What’s your favorite store to online shop? Oh, Facebook? That’s right.

Soon enough, Facebook will have products, the buy button and confirmation emails all under one umbrella. This is coming at a time when Pinterest and Google are both adding buy buttons and starting to venture into the e-commerce world. Facebook is catching up in the running, but with the multitude of issues regarding Facebook Business Manager, there have been some mixed emotions about whether to be excited for the new developments.

The company has already introduced money-transferring capabilities and is currently working on a way for you to make purchases through messaging. For example, if you just ordered a shirt in white, you send a Facebook message to the company saying that you would love to also have that shirt in black, and it’s yours. This is made immensely easier because confirmation emails will now come in the form of Facebook messages, which means no more annoying or excessive email trails if you think twice and want to place another order. This helps explain why non-Facebook users are now allowed to use the Messenger app....

So you've decided to set up a Facebook Page for your company -- or maybe you just want to make the most of your existing one. Well, considering Facebook is home to more than 1.4 billion monthly active users, you're making a smart move.

But if you think you can just slap together a Facebook Page and expect the leads and customers to roll right in, you've got another thing coming. The chances of actually generating leads and customers from Facebook are pretty slim if you're not creating a Facebook Page with the potential to get noticed, Liked, and engaged with. Check out the tips below to make sure you're creating an engaging page that doesn't fall flat....

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network.
 

One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social channels like LinkedIn—after the agency’s social media managers saw a “dramatic dip” in reach for their messaging over the last 16 months. They attributed this decline to Facebook’s EdgeRank algorithm, which curates the content users see in their News Feeds.

“Brands don’t own what happens on Facebook, and as organic reach has been absolutely eviscerated, they remain aware of that,” said Forrester analyst Nate Elliott, adding that marketers have been telling him that they no longer see Facebook as a viable marketing channel....

Facebook have opened up Instant Articles to publishers of all sizes. In this post, we’ll guide you through the ins and outs of Facebook’s publishing platform and how to get started.

The announcement that Instant Articles were being opened up to all publishers came in February 2016, and they were officially opened for all on April 12, at Facebook’s F8 conference.

A Facebook-native publishing platform has been rumored since the social network changed its News Feed algorithm to favor “quality content” in 2013. Since that update, Facebook has become one of the top referrers of traffic to news sites and blogs of all sizes, and in the summer of 2015, traffic analytics company Parsely revealed that Facebook had even overtaken Google as the number 1 referrer of traffic to news sites....

Do you use LinkedIn to prospect for new business?

Want to reach a highly targeted professional audience with your message?

LinkedIn ads are an excellent way to increase visibility and generate leads.

In this article I’ll explain the different types of LinkedIn ads and show you step by step how to set them up to reach the ideal audience for your business.

Model your Facebook tactics on the examples of these big brands to create lasting engagement with your fans.

Do you have big-brand Facebook page envy?

Do you, as a small business owner, want your page to be popular and engaging?

It’s easier than you think to emulate what Facebook’s major players do.

In this article, I’ll show you how some of the top brands keep their fans coming back, and how you can follow their lead to build an engaging page of your own....