How to Get Started With Facebook Instant Articles | Public Relations & Social Marketing Insight | Scoop.it

Facebook have opened up Instant Articles to publishers of all sizes. In this post, we’ll guide you through the ins and outs of Facebook’s publishing platform and how to get started.

The announcement that Instant Articles were being opened up to all publishers came in February 2016, and they were officially opened for all on April 12, at Facebook’s F8 conference.

A Facebook-native publishing platform has been rumored since the social network changed its News Feed algorithm to favor “quality content” in 2013. Since that update, Facebook has become one of the top referrers of traffic to news sites and blogs of all sizes, and in the summer of 2015, traffic analytics company Parsely revealed that Facebook had even overtaken Google as the number 1 referrer of traffic to news sites....