Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Do you use LinkedIn to prospect for new business? 
outlineluge's comment,
September 23, 2015 2:52 AM
Its really good :)
Sign up to comment
Scoop.it!
Facebook is doing amazingly well in the transition from desktop computers to mobile devices.How well? Some statistics from RBC analyst Mark Mahaney offer a glimpse. In his Q4 2014 earnings preview, Mahaney makes the following points: - More mobile users. Through October and November, Facebook was averaging about 143 million monthly unique visitors in the U.S. That's up 30% from last year, according to ComScore. That's a slight deceleration from 35% growth in Q3, but...
Jeff Domansky's insight:
More users, spending more time, means more mobile ad revenue. Social marketers take note.
Scoop.it!
In 2015, Facebook is changing the way the News Feed works for its users. These changes will specifically affect brands and the way they conduct Facebook marketing campaigns through their Facebook Pages. These changes can affect your company’s social media marketing plan, so to help your business adjust, we have outlined some common questions and their solutions. It’s time to prepare for the Facebook changes in 2015 and develop a Facebook marketing plan to expand your reach....
Jeff Domansky's insight:
Facebook announced changes to how business’ posts will appear on News Feeds in 2015. To adjust to these changes, here are some Facebook marketing tips. Smarter marketing ahead.
Juliette Alice Duval's curator insight,
December 1, 2014 10:31 AM
Cet article consacré aux outils Facebook pour les PME, illustre bien le cadre :"Proposition de valeur" de la matrice La proposition de valeur représente les combinaisons de produits-services qui créent de la valeur pour chaque segment de clientèle (Nouveauté, performance, personnalisation, design, statut, prix, réduction des coûts). 
Audrey-Anne Coulombe's curator insight,
December 2, 2014 1:46 PM
Facebook changera d'ici à 2015 ! Les utilisateurs se plaignaient de recevoir trop de contenu promotionnel et pas assez de contenu qui les intéressait vraiment ! Les entreprises devront réajuster leurs stratégies de communications en ce qui a trait à Facebook. 
Kenneth OE Sundin's curator insight,
December 3, 2014 3:34 AM
Using Facebook to meet new customers? Here is a tip on how to stay in the market.
Scoop.it!
Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social channels like LinkedIn—after the agency’s social media managers saw a “dramatic dip” in reach for their messaging over the last 16 months. They attributed this decline to Facebook’s EdgeRank algorithm, which curates the content users see in their News Feeds. “Brands don’t own what happens on Facebook, and as organic reach has been absolutely eviscerated, they remain aware of that,” said Forrester analyst Nate Elliott, adding that marketers have been telling him that they no longer see Facebook as a viable marketing channel....
Jeff Domansky's insight:
Facebook has a big credibility problem with marketers and advertisers. As long as it remains unpredictable and unreliable as a platform, advertisers will avoid it.
Alex Byalik's curator insight,
September 28, 2014 1:55 AM
Facebook has become a vital social media tool for companies to interact with customers, raise brand awareness, and market their goods/services, however more companies are decreasing their social media investments in Facebook instead towards microsites and other alternative social channels. Companies are becoming more aware that "Likes" don't always guarantee that their messages effectively reach consumers. Companies blame the declining reach due to Facebook's EdgeRank algorithm, which organizes the way content is organized in a users news feed. The companies who are marketing their brand complain that they lack a level of control over their pages and the advertisements being sent out are leading to a lower return on their marketing investment in Facebook. This has led to a flight towards microsites or other smaller social media sites. Whether they are piggy backing on a site such as LinkedIn or created their own small site, these sites offer marketers more control over their content and have more options in page creation. While most of these companies have no plans to fully abandon Facebook, they are still using the site to lure them to these microsites of theirs. According to the Jun Group, clicks that led people to brand-owned-and-operated sites doubled between 2012 and 2013 from 28 percent to 57 percent—while the segment of clicks that ended at Facebook dwindled from 31 percent to 10 percent. I believe the change is good for marketers who are always striving to enhance their reach and investments. As Facebook becomes more aware of this exodus, then it will most likely adapt to these changes and allow for greater page customization and alter its content algorithm or else risk losing an important segment of its ad revenue. Even if marketers decide to return to Facebook, they now have a new channel to reach potential customers. The problem then moves onto users of social media sites who will be even more bombarded by advertisements no matter which site they go to. |
Scoop.it!
Are you looking for ways to enhance your Facebook marketing? Do you want to capture the attention of more prospects and customers? The right Facebook tools can make the job easier by saving you time and optimizing your Facebook marketing efforts.
Jeff Domansky's insight:
Really useful Facebook tools in this post from Social Media Examiner.
Scoop.it!
We’ve posted huge, helpful lists on social media tools for small business (61!) free Twitter tools (59!), andfree marketing tools (29!). Facebook is next—though the list won’t be quite as huge. The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you’re likely to uncover a smaller stash of third-party tools than you might for a network like Twitter. Still, there are some fabulous Facebook tools out there, and they can help push your Facebook marketing campaign forward with contests, insights, advertising, and more. Here is a selection of our top picks for Facebook marketing tools....
Jeff Domansky's insight:
How to run a Facebook contest, analyze your page, and more: The best Facebook tools for marketers.
Scoop.it!
How do popular sit-down restaurants like Applebee’s, Buffalo Wild Wings, Chili’s, Olive Garden, and The Cheesecake Factory create and enliven their Facebook fan communities? I looked at their most commented-on posts between November 24th, 2013 – November 24, 2014 to find out. It turns out that asking good questions, replying often, and sometimes offering rewards for participation gives these brands delicious relationships with their hungry fans....
Jeff Domansky's insight:
Lots of useful social marketing lessons here.
Scoop.it!
Coca-Cola, Red Bull and Converse are the top three brands on Facebook, combining for more than 150 million fans. It’s a staggering figure, but they really can’t afford to have any fewer, given that only one out of every 15,000 fans responds to posts — slim odds. That is why Facebook pages, along with other obligatory social strategies, have largely been a bust for meaningful, two-way interactions between brands and consumers. They’ve just become a place where brands collect their customers to ignore them, right alongside the people who just wanted that free iPad. Facebook brand pages are not built to engage more than a tiny fraction of fans, and marketers need to understand this isn’t likely to change. Here are five cold, hard truths about Facebook brand pages and why the 1 percent of the 1 percent will never grow...
Jeff Domansky's insight:
Farcebook is fine for friends and family but real results for business and brands are hard to come by.
's comment November 17, 2013 1:46 PM
вот она правда фейсбук!
|
Smart LinkedIn advertising tips from Viveka von Rosen.