Public Relations & Social Marketing Insight

Similar to the other marketing endeavors, to create a plan for Facebook, you’d have to establish your goals, research your target audience and competitors, create your own content strategy based on the analysis and continuously review and adapt at regular intervals.

To help you get a better grasp on how to plan your Facebook content, here is a short, but detailed 4-step guide that covers the topic. Let’s discuss!...

Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers.

As a social media marketer, it is worrying to see these trends.

But we feel there are ways we can combat this organic reach decline on Facebook and we’d love to share some strategies with you.

In this post, we’ll share 14 straightforward ways to increase your Facebook Page engagement — many of which are proven and have worked for us....

Over the past couple months, Facebook has been slowly rolling out the ability to add video cover images to Facebook pages. We first noticed it (and loved it!) on Buffer’s Facebook page. We’ve also been excited to see several of our customers use Animoto videos for their Facebook cover videos, including Kim Winey Photography and Carey Vines Photography.

Want to make a video cover for your Facebook page? We’ll show you how to see if you have access to the feature, how to make your video, and how to post it to your Facebook page....

As part of our previous social media strategy, our posts were connected to lead generation goals -- and most had a strong tie to our brand and promoting our content. Now, our content is all about our audience -- and not all about us. We needed to refocus and remember that our audience members are people, just like us. If we wouldn’t want to see a piece of content in our Facebook News Feeds, why would our audience? We wanted to test the effect of focusing our content on our audience -- what they want to learn about, what their goals are, and even what struggles they face.

In short, we wanted to be more social, and less promotional.

This doesn't mean we recommend doing away with sharing blog content or ebooks on social media entirely. After all, it's hard to come up with new ideas for creating social media videos to share every day of the week. We're just saying you shouldn't post a link to a blog post or ebook on Facebook and call it a day. Instead, get inspired by the ideas and salient points, and repurpose your content into Facebook videos, Instagram albums, or Snapchat Stories. You can still use the good ideas -- but use them to create native social media content that performs better for the medium.

If your current social media strategy sounds like our previous, all-about-us approach, don't worry -- read on to learn how we've changed things up.

The social network said it plans to begin launching a series of features every month in the hopes of providing more “transparency and understanding” about how ads work on the platform. The first set, announced today, include metrics related to how ads increase web site traffic by measuring how many people actually click on an ad and then visit a landing page.

According to Facebook, mobile websites that are slow to load often keep people from actually visiting a site after they click on an ad. However, the company said the updates will more accurately track traffic and illustrate the importance of mobile optimization.

Another new feature will be able to tell whether a person who clicks on an ad has had any previous experience with the brands. The feature, called a “pre-impression activity breakdown,” will arrive in a few weeks and will compare new visitors to previous ones....

Learn to grow a specialized audience on Facebook by including interests that are related to your products in your ad targeting.

According to Facebook’s statistics, at the end of 2016, over 65 million businesses had created pages on Facebook.

If you thought that your market or industry was already tough, Facebook can complicate matters even more.

On Facebook, you’re not only competing with your direct competitors, but you’re also competing for attention with everyone else.

That’s why it’s so important to get everything right on your Facebook business page....

The truth about business is that no matter how great your products are, you won’t be able to sell anything if no one knows you exist.

Your business relies on marketing to guide consumers to your products.

And that’s why today, I’m going to show you what makes Facebook such a powerful tool for targeting on social media.

If you’re new to the world of social media marketing, don’t worry. I’m going to show you the step-by-step process to building and managing a Facebook Business page that will convert....

Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.

It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?

Wrong.

If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.

For example, you can’t just choose any picture -- you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand. But it doesn’t end there -- so we compiled the tips below to make sure you're creating an engaging page that takes full advantage of everything Facebook marketing has to offer..