Public Relations & Social Marketing Insight

Learn to grow a specialized audience on Facebook by including interests that are related to your products in your ad targeting.

According to Facebook’s statistics, at the end of 2016, over 65 million businesses had created pages on Facebook.

If you thought that your market or industry was already tough, Facebook can complicate matters even more.

On Facebook, you’re not only competing with your direct competitors, but you’re also competing for attention with everyone else.

That’s why it’s so important to get everything right on your Facebook business page....

The truth about business is that no matter how great your products are, you won’t be able to sell anything if no one knows you exist.

Your business relies on marketing to guide consumers to your products.

And that’s why today, I’m going to show you what makes Facebook such a powerful tool for targeting on social media.

If you’re new to the world of social media marketing, don’t worry. I’m going to show you the step-by-step process to building and managing a Facebook Business page that will convert....

A drop in engagement, emphasis on advertising, a decrease in traffic to your site. You're not alone. A lot of marketers are seeing these changes.

But, frustratingly, many of the "Facebook Marketing" guides out there are from 2013 or 2014. Back when Facebook had barely a billion users and asking people to Like your page was still legal.

This resource, however, is as up-to-date as it can be. I'll give you 52 Facebook Marketing Ideas

In most cases, your page will be how someone comes across your company on Facebook. Consider your page to be a brand representative.

That’s why it’s so crucial that you optimize your page for maximum engagement. You want users to be hooked from start to finish.

Your brand isn’t boring, and your Facebook page shouldn’t be either.

I’m going to take you step by step through the process of improving your Facebook page. I’ll go through each section or your page and tell you exactly how to make it better....

Facebook's constantly evolving - here are six new features you should be aware of. 

Similar to the other marketing endeavors, to create a plan for Facebook, you’d have to establish your goals, research your target audience and competitors, create your own content strategy based on the analysis and continuously review and adapt at regular intervals.

To help you get a better grasp on how to plan your Facebook content, here is a short, but detailed 4-step guide that covers the topic. Let’s discuss!...

Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers.

As a social media marketer, it is worrying to see these trends.

But we feel there are ways we can combat this organic reach decline on Facebook and we’d love to share some strategies with you.

In this post, we’ll share 14 straightforward ways to increase your Facebook Page engagement — many of which are proven and have worked for us....

Over the past couple months, Facebook has been slowly rolling out the ability to add video cover images to Facebook pages. We first noticed it (and loved it!) on Buffer’s Facebook page. We’ve also been excited to see several of our customers use Animoto videos for their Facebook cover videos, including Kim Winey Photography and Carey Vines Photography.

Want to make a video cover for your Facebook page? We’ll show you how to see if you have access to the feature, how to make your video, and how to post it to your Facebook page....

Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.

It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?

Wrong.

If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.

For example, you can’t just choose any picture -- you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand. But it doesn’t end there -- so we compiled the tips below to make sure you're creating an engaging page that takes full advantage of everything Facebook marketing has to offer..