Public Relations & Social Marketing Insight

Facebook ads can get tricky because there’s a ton of variables on each and every campaign. It doesn’t help that Facebook’s constantly rolling out more updates and improvements.

The good news is that many of these new Facebook ad types are game changers if you know what you’re doing and how to use them each properly.

In this article, I’m going to unveil five options that can drastically improve the ROI you’re seeing.

I’ll even show you how to combine several of these techniques, using them together to add new layers of context to predict exactly what your customers want to see (and when they want to see it)....

My fan page has over 900,000 fans. And you know what I wish I never had 900,000 fans.

The reason I have them is because I bought them through Facebook ads.

I spent roughly $400,000 on Facebook ads for fan page growth and post boosting. When I was spending money on Facebook at one point I was getting well over 100,000 visitors a month.