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Going viral is the elusive, holy grail of content creation. You put hard work into a story, video, or epic meme, and hope that the internet masses will appreciate your work for the masterpiece it is.As we all know, it’s not as easy as it sounds. Is there a way to simply just, go viral? We wanted to figure it out. First, where do we have the biggest chances of going viral? Facebook is a live wire for your content to reach levels of virality. Of course, there are ways to go viral on Twitter, Youtube, Instagram and the like as well. But Facebook offers an enormous audience and with its friends and family algorithm, you’re more likely to reach more and more people as your audience starts sharing. Consider the Dodo, LittleThings, NowThis, and of course, Chewbacca Mom. Their success is rooted in Facebook’s snowball effect....
The truth about business is that no matter how great your products are, you won’t be able to sell anything if no one knows you exist. Your business relies on marketing to guide consumers to your products. And that’s why today, I’m going to show you what makes Facebook such a powerful tool for targeting on social media. If you’re new to the world of social media marketing, don’t worry. I’m going to show you the step-by-step process to building and managing a Facebook Business page that will convert....
Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity. But what about using Facebook for lead generation? Attracting new leads using Facebook -- leads that might eventually turn into paying customers -- is one of the most intriguing reasons to use Facebook in your marketing. And yet, we find that only about half of marketers use Facebook to source leads. This needs to change. And even if you are generating leads on Facebook, we all could probably use a little boost in our lead generation efforts. ...
Facebook offers great opportunities to attract, engage and convert would-be customers, but building a high-converting Facebook page has been elusive for many organizations.
It's important to know the elements of a successful Facebook page; it's even more crucial to recognize the reasons your Facebook page is failing.
If you want your ideal customers to "like" your page and follow you, you have to continually reward them with great content and build an engaged community. This means employing a content strategy that works for your business both culturally and operationally.
You also have to incorporate Facebook ads to promote your content, increase clicks to your website and turn fans into customers.
Is achieving consistent engagement and conversions on Facebook a struggle for your company? Here's a list of 10 reasons why your Facebook page is failing, along with tips to make it work for you rather than against you:
How is it going with getting your posts seen by your fans on Facebook these days?
Let me guess. You have great stuff that think your fans are going to love.
You post it and wait anxiously for all of the Reactions (used to be Likes), Comments and Shares you are bound to get (WOW! what a Facebook community-building genius your are!) and then…
…CRICKETS! and a big UUUGGGHHH, what happened, right?
Low Facebook Reach is NOT Your Fault
I will say it again…it’s NOT your fault. The truth is that Facebook has stacked the cards against you.
An announcement late last week by the Facebook media team may have been overlooked by many marketers, but it has intriguing ramifications. Facebook announced that it would effectively allow any organization with a verified page to publish brand-sponsored content without asking Facebook for explicit permission first, provided that content was tagged to the brand. They said: "Today we're updating our branded content policy to enable verified Pages to share branded content on Facebook. Along with changes to our branded content policy and ads policy, we're offering a new tool that makes it easy for publishers and influencers to tag a marketer when they publish branded content. Publishers and influencers must use this tag for all branded content shared on Facebook." What does it mean?...
Wouldn’t it be great to have posts on your business page just popping with likes, comments and shares?
By making posts that leave people feeling excited and liking your content, they’ll be more likely to do exactly that.
Thus, you can get more people that are ready to engage with your brand and potentially your products or services.
This post will give you insight and ideas that can absolutely help you get more likes, comments and shares and ultimately increase traffic to your website.
Facebook is an integral part of a successful social media strategy. To make your brand shine avoid these Facebook marketing mistakes.
Facebook can take your business to the next level but it can also be the reason for your downfall.Facebook marketing blunders.
Here is how some brands have ruined their own image through poor (silly) Facebook marketing....
Let’s face it: successful Facebook marketing is hard.
With an ever-growing number of publishers out there competing for a finite amount of attention, you need all the help you can get to stand out from the noise and get your message through.
One of the most important things you can do to achieve your Facebook marketing goals is completely optimize every Facebook post you make.
This guide covers the three main types of Facebook posts (links, images, and videos) in detail and how to optimize them so you get the most bang for your buck from every update you make.
Via Brian Yanish - MarketingHits.com
So you've decided to set up a Facebook Page for your company -- or maybe you just want to make the most of your existing one. Well, considering Facebook is home to more than 1.4 billion monthly active users, you're making a smart move.
But if you think you can just slap together a Facebook Page and expect the leads and customers to roll right in, you've got another thing coming. The chances of actually generating leads and customers from Facebook are pretty slim if you're not creating a Facebook Page with the potential to get noticed, Liked, and engaged with. Check out the tips below to make sure you're creating an engaging page that doesn't fall flat....
Your brand has most likely spent a considerable amount of time and money building your Facebook presence. With all the changes that Facebook has made, it’s become more challenging to do well on Facebook but it’s not impossible to stay in front of this group.
Facebook fans are a loyal group that consistently like, comment, and share their favorite pages content. Don’t give up on this targeted group of people interested in your brand, instead power up your Facebook presence to maximize your social media marketing efforts....
Are you looking for ways to enhance your Facebook marketing? Do you want to capture the attention of more prospects and customers? The right Facebook tools can make the job easier by saving you time and optimizing your Facebook marketing efforts.
The amount of people marketing directly to consumers on social media has gone up exponentially over the past year, and rightfully so. Over 1.3 billion people log into Facebook alone every month, according to Facebook’s last earnings call. That’s a whopping 14% of the earth’s population – so why not market to them on social?
Below, I have put together a list of the top 10 campaigns launched in 2014 with the help of some designers and other analysts according to specifically picked categories to best benefit you....
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As part of our previous social media strategy, our posts were connected to lead generation goals -- and most had a strong tie to our brand and promoting our content. Now, our content is all about our audience -- and not all about us. We needed to refocus and remember that our audience members are people, just like us. If we wouldn’t want to see a piece of content in our Facebook News Feeds, why would our audience? We wanted to test the effect of focusing our content on our audience -- what they want to learn about, what their goals are, and even what struggles they face.
In short, we wanted to be more social, and less promotional.
This doesn't mean we recommend doing away with sharing blog content or ebooks on social media entirely. After all, it's hard to come up with new ideas for creating social media videos to share every day of the week. We're just saying you shouldn't post a link to a blog post or ebook on Facebook and call it a day. Instead, get inspired by the ideas and salient points, and repurpose your content into Facebook videos, Instagram albums, or Snapchat Stories. You can still use the good ideas -- but use them to create native social media content that performs better for the medium.
If your current social media strategy sounds like our previous, all-about-us approach, don't worry -- read on to learn how we've changed things up.
Facebook Live has been a huge success thus far, with incredible data coming out of various studies and research into the tool. Turns out, people love live video. With over 1.71 billion monthly users on Facebook, your audience is practically endless. Today we’re going to look at five incredible stories of how brands and businesses are using Facebook Live. You’ll find the inspiration you need to pursue your own success story right here, right now. What’s So Great About Facebook Live? Video in general is a very hot topic right now. In 2015, Facebook was able to double its daily video views in just six months, which brought them from 4 billion daily views to a whopping 8 billion! Even Facebook CEO Mark Zuckerberg believes Facebook will be mostly composed of videos by 2020. Considering that, check out these incredible Facebook Live statistics:...
According to AmeriCommerce, Facebook accounts for 60% of all social traffic driven to retail sites; however people don't really log on to Facebook to make purchases. People go on Facebook to connect with others, so the real trick is figuring out how to connect those people with your content, and consequently your products.
Did you know that you can sell your e-commerce products directly on Facebook? The world's largest social media network offers a simple and effective platform for online sales. And with its massive user base of 1.7 billion monthly users, it's incredibly effective.
To get started, you'll first need to create your Facebook Page. Unlike personal profiles, Pages are intended specifically for commercial purposes, with the ability for users to “like” them. To create a Facebook Page, simply visit https://www.facebook.com/pages/create/ and follow the on-screen instructions.
After setting up your Facebook Page, you can sell your e-commerce products by using a compatible app. There are more than a dozen different e-commerce store apps for Facebook that are designed for this purpose. Once installed, they'll automatically pull product listings from your e-commerce site, posting them directly on your Facebook Page. This means you'll only need to update your website anytime a product is added, removed or otherwise changed, as the app automatically mirrors what happens on your site....
Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful. In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content if it was humorous. And research by Dr. Karen Nelson-Field found that 65% of videos that elicited a feeling of exhilaration were most remembered. When it comes to finding the right platform to promote your video, Facebook is a strong contender. In fact, just this past January it announced that platform now sees 100 million hours of daily video watch time. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. Check them out below....
Facebook have opened up Instant Articles to publishers of all sizes. In this post, we’ll guide you through the ins and outs of Facebook’s publishing platform and how to get started.
The announcement that Instant Articles were being opened up to all publishers came in February 2016, and they were officially opened for all on April 12, at Facebook’s F8 conference.
A Facebook-native publishing platform has been rumored since the social network changed its News Feed algorithm to favor “quality content” in 2013. Since that update, Facebook has become one of the top referrers of traffic to news sites and blogs of all sizes, and in the summer of 2015, traffic analytics company Parsely revealed that Facebook had even overtaken Google as the number 1 referrer of traffic to news sites....
And I’m talking not just about AdWords. You can derive great business results even from Facebook and other paid advertising networks (though some channels will prove more effective depending on the nature of your business).
Don’t believe me?
Let me share Castrol Moto’s case study. They experimented with both organic and paid social campaigns on Facebook for a 12 month period....
Do you have a Facebook page?
Do you want more organic engagement for your posts?
Facebook recently added a feature to let you specify the audiences most likely to engage with each Facebook page post, based on interests.
In this post I’ll show you how to use the new Facebook Audience Optimization feature to increase engagement for your Facebook page posts with specific audiences....
YouTube is another example of Natalie’s method at work. When she started her YouTube channel about a year and a half ago, she had a few videos but no subscribers. She shares how she’s built her YouTube channel to over 100,000 subscribers, thanks to a board on Pinterest called “Printable Workout Cards.”
Natalie creates Printable Workout Cards from her YouTube videos and pins them to Pinterest.
Natalie explains how to use Pinterest as a connector platform to put your content on various sites and to increase views and traffic everywhere. She also shares how she uses apps like PicMonkey to make visually appealing infographics for Pinterest....
Let's step back and look at the basics.
Maybe there's a way to make your job easier AND more effective.
Maybe there's a way to have more fun, make more money and realize a greater return on investment from the Facebook business Pages you manage.
Here's a 5-minute guide to developing a Facebook posting strategy that works!...
With the roll-out of our new Facebook contest category and the growing importance of social media design overall, we thought it was about time to focus on the different elements that make up Facebook design.In this article, we’ll break down the different elements of Facebook to ensure that you’re creating a well-branded and clickable web presence for your client....
Do you want more visibility on Facebook?
Are you using all of Facebook’s features to market your business?
Facebook marketing works best when you use your profile, groups and pages in concert to reach a wider audience and connect with potential clients.
In this article you’ll discover how to use the features Facebook has to offer to promote your business.
Is your Facebook engagement dropping?
Need some inspiration to pump up your Facebook marketing?
As the Facebook news feed continues to change, it’s important to figure out how to make the platform work for you.
In this article I’ll share Facebook pages from both large and small brands, and tips to incorporate their tactics into your Facebook marketing plan.
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What are the secrets to going viral? Newswhip shares how to predict the top stories, outshine your competition, and learn your audience inside and out.