Public Relations & Social Marketing Insight

According to AmeriCommerce, Facebook accounts for 60% of all social traffic driven to retail sites; however people don't really log on to Facebook to make purchases. People go on Facebook to connect with others, so the real trick is figuring out how to connect those people with your content, and consequently your products.

Did you know that you can sell your e-commerce products directly on Facebook? The world's largest social media network offers a simple and effective platform for online sales. And with its massive user base of 1.7 billion monthly users, it's incredibly effective.

To get started, you'll first need to create your Facebook Page. Unlike personal profiles, Pages are intended specifically for commercial purposes, with the ability for users to “like” them. To create a Facebook Page, simply visit https://www.facebook.com/pages/create/ and follow the on-screen instructions.

After setting up your Facebook Page, you can sell your e-commerce products by using a compatible app. There are more than a dozen different e-commerce store apps for Facebook that are designed for this purpose. Once installed, they'll automatically pull product listings from your e-commerce site, posting them directly on your Facebook Page. This means you'll only need to update your website anytime a product is added, removed or otherwise changed, as the app automatically mirrors what happens on your site....

Should you use Facebook for your B2B marketing strategy? The facts tell us that it's not the best use of your resources.

Question. Should I use Facebook as a tactic for my B2B marketing campaigns?

Answer. Sgt. Joe Friday from Dragnet used to say “All we know are the facts, ma’am.” And the facts tell us that Facebook is a bad place to execute your B2B marketing strategy. Facebook is a great social media platform to the message and engage fans. However, mostly for B2C brands. Many B2B brands and their marketing managers are getting a very low ROFI – Return On Facebook Investment because they do not know all the facts!...

If you could only had one social media option to support your business goals which one would you choose? Chances are you said Facebook without a second thought. As the 800 pound gorilla of social media, it should be a no-brainer but is it really the best for your business?

Roughly half of the respondents named Facebook as the most important social media platform in Social Media Examiner’s 2013 Social Media Marketing Industry Report, which surveyed a cross section of businesses using social media in their marketing mix. As Syncapse research revealed, Facebook drives revenues. Besides, there’s something to be said for a large audience of engaged users.

Actionable Marketing Advice: Create a Facebook presence and be active there. What’s interesting about Social Media Examiner’s data is how the other social media venues measure up....

The unfortunate reality is that the majority of businesses, particular small and medium localized ones, are completely missing out on the potential benefits of their Facebook page. It’s not all about the page, but that’s a good place to start and the best venue through which to have control over your own destiny. Here are some signs that your social media strategy has your page operating at a low level. Don’t be discouraged – the vast majority of pages out there are feeling the same types of pains you are. The good news is that with a little help, businesses can make a swift turnaround and find success. It just takes understanding the realities of Facebook marketing....