Public Relations & Social Marketing Insight

Over the past couple months, Facebook has been slowly rolling out the ability to add video cover images to Facebook pages. We first noticed it (and loved it!) on Buffer’s Facebook page. We’ve also been excited to see several of our customers use Animoto videos for their Facebook cover videos, including Kim Winey Photography and Carey Vines Photography.

 

Want to make a video cover for your Facebook page? We’ll show you how to see if you have access to the feature, how to make your video, and how to post it to your Facebook page....

As part of our previous social media strategy, our posts were connected to lead generation goals -- and most had a strong tie to our brand and promoting our content. Now, our content is all about our audience -- and not all about us. We needed to refocus and remember that our audience members are people, just like us. If we wouldn’t want to see a piece of content in our Facebook News Feeds, why would our audience? We wanted to test the effect of focusing our content on our audience -- what they want to learn about, what their goals are, and even what struggles they face.

In short, we wanted to be more social, and less promotional.

This doesn't mean we recommend doing away with sharing blog content or ebooks on social media entirely. After all, it's hard to come up with new ideas for creating social media videos to share every day of the week. We're just saying you shouldn't post a link to a blog post or ebook on Facebook and call it a day. Instead, get inspired by the ideas and salient points, and repurpose your content into Facebook videos, Instagram albums, or Snapchat Stories. You can still use the good ideas -- but use them to create native social media content that performs better for the medium.

If your current social media strategy sounds like our previous, all-about-us approach, don't worry -- read on to learn how we've changed things up.

Do you want to create a video cover for your Facebook Page? In this post, I'll show you how.Have you started to notice that certain Facebook Page covers are... moving? It's not your eyes playing tricks on you. Facebook began to test video covers in April 2017, and now the feature is rolling out to all Pages.