New York Rushes To Enact Terrible Right of Publicity Law | Public Relations & Social Marketing Insight | Scoop.it

The New York State Legislature is considering a bill that would radically reshape its right of publicity law. Assembly Bill A08155 [PDF] would dramatically expand New York’s right of publicity, making it a property right that can be passed on to your heirs – even if you aren’t a New York resident.


The bill was introduced less than two weeks ago and is being rushed through without any hearings. EFF is urging legislators to slow down before passing an unnecessary law that would threaten the freedom of expression of individuals, activists, artists, and journalists around the United States. 


The right of publicity is an offshoot of state privacy law that gives a person the right to limit the public use of her name, likeness, or identity for commercial purposes. While a limited version of this right makes sense (for example, allowing you to stop a company from using your name in an advertisement without permission), it has turned into a monster in recent years thanks to misguided legislation and court decisions.


In some states, the right covers just about any speech that even “evokes” a person’s identity. Celebrities have brought right of publicity cases against movies, rap lyrics, magazine features, and computer games. The right of publicity has even been invoked to silence criticism of celebrities.


Since the right of publicity can impact a huge range of speech, any changes to the law should be considered carefully....