10 Times Animated GIFs Make Perfect Sense on Social Media | Public Relations & Social Marketing Insight | Scoop.it

Just what do we see in GIFs? Like emojis and emoticons, they’re a way to quickly transmit information or emotion to a population that’s inundated with content and favors image-based communication.


Part of the fun is that there seems to be a GIF for any social situation you might find yourself in.


But GIFs increasingly have a more serious side, too—they can be a way to tell a story, explain a piece of information with more depth, or (yes, really!) conduct a conversation. For example, NASA uses GIFs of satellite imagery to transit important information, and Buzzfeed recently used GIFs to explain Greece’s debt crisis.


If you’re ready to add some GIFs to your online personality (or just up your GIF game) here are 10 social media moments to give GIFs a try....