Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The world's largest photo service just made its pictures free to use

The world's largest photo service just made its pictures free to use | Public Relations & Social Marketing Insight | Scoop.it

If you go to the Getty Images website, you'll see millions of images, all watermarked. There are more than a hundred years of photography here, from FDR on the campaign trail to last Sunday's Oscars, all stamped with the same transparent square placard reminding you that you don't own the rights. If you want Getty to take off the watermark, you'll have to pay for it.


"OUR CONTENT WAS EVERYWHERE ALREADY.


"Starting now, that's going to change. Getty Images is dropping the watermark for the bulk of its collection, in exchange for an open-embed program that will let users drop in any image they want, as long as the service gets to append a footer at the bottom of the picture with a credit and link to the licensing page. For a small-scale WordPress blog with no photo budget, this looks an awful lot like free stock imagery....

Jeff Domansky's insight:

This is great news for bloggers with no budget. If you're willing to embed a photo with a caption credit, Getty Images are free to use.

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Where Curation and Storytelling Meet: The 85 Seconds Clip

Getty Images touches people in a new campaign created by AlmapBBDO. 


Via Robin Good, Tim Pixley
carmen blyth's curator insight, May 22, 2013 9:31 PM

Distilled images woven into a story

Tyler Richendollar's curator insight, July 1, 2013 10:41 AM

Getty Images just knocked it out of the park with this. Great use of music, too. 

 

Linda Allen's curator insight, July 1, 2013 1:17 PM

Excellent