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Why should you care about Google Author Rank? Alone it will not make your search efforts sink or swim, but content creators who use it see great rewards.
While some may call Authorship “Klout Lite,” it does represent Google’s attempt to determine author strength so they can validate search ranking. Influence will be determined by social network validation online, including the Google+ network.
The use of Authorship as a search factor creates a strong need for content creators small and large to adapt the rel=”author” tag and feature Google+ as a primary social network on your web site....
Discover how Google+ can help your SEO rankings. We've got the tips and tricks you need to get your company noticed.Is your business on Google+? If not, it should be. This social network carries a lot of potential for your company to win you new customers. For example, Jeffalytics recently tested its influence by creating four websites with varying G+ usage. One had no Google+ presence, and it did the poorest in terms of search-ability. The website with the strongest G+ presence, on the other hand, ended up ranking as the 8th result for its target keyword....
Google Plus best practices for brands; HootSuite's 9 tips for effectively engaging with your community.... ...For simplicity’s sake, let’s pretend you are the owner of a cafe with a budding social media presence (these tips work for any size of business). Now that you understand the importance of being in G+, the next step is to build an effective strategy and attract an interactive community. In this post, discover Google+’s checklist for building a successful strategy and our 9 tips for effectively engaging with your community. Together, these make up our Google+ best practices for brands....
... If you’ve got Google +, you simply need to log in to your account and click “Start a Hangout”. From there, you get a series of prompts that take you through the steps you need to get schedule and start your Hangout. Be sure to check out Hangouts on Air, a feature that gives you the opportunity to broadcast your Hangout to others on your YouTube channel, on Google + or on your website. And while it has got a lot of pros, Google + does have its cons. One of which, is that you’ve got to have a Google ID to use it. That also means that for people to join your Hangout, they’ve got to have one too. And the more apps you add to your Hangout, the slower your connection speed, resulting in lag time. So how you use Google Hangouts to market your small business? Here are seven ways to help you get started....
When Google launched its social networking service, Google Plus, during the summer of 2011, tens of millions of people clamoured to sign up for an account. But within months, critics had panned the new service, pointing to user pages bereft of meaningful content and exchanges. They said the new social site just wasn't, well, social. It seemed as though Facebook had cornered the market -- Google was too late to the party. Perhaps not. According to data released this week by Internet analytics firm GlobalWebIndex, Google Plus is racking up large numbers of new users and continues to outpace Twitter as the world's number two social network, behind perennial titan Facebook. The reasons behind Google Plus's growth -- it now can boast 359 million active users, up 33 percent from 269 million users at the end of June 2012, according to GlobalWebIndex -- are complex and tied to Google's effort to build a connecting layer across all its services, including search, YouTube, maps and other products. Log into one, and you've logged into the lot....
Will Google fold YouTube, Gmail and Places into Google Plus? Suddenly 1.5 billion users on one platform, with Businesses having only one Page to manage. Good or no? Oh, and Google’s Authorship Markup suddenly screws with your SEO (search engine optimisation) and SMO (social media optimisation) in ways that you can only imagine. (Google’s SMO search algorithm) The images show the eery similarity between the rebranding of YouTube into OneChannel and Google Plus. Of course Google Plus could get a new name of OneChannel instead?...
If all of the business to business marketers could come up to the front of the room please? Now, could you raise your hand if you think Twitter is the number one social platform for business? Hmm…wow, B2B Marketing is right. 85% of you chose Twitter as your number one social platform. LinkedIn? A close second with 82%. YouTube and Facebook? 77% and 71%. Finally, Google+? (Quick count) Yep, 36%. That’s actually higher than I expected so go Google....
Marketing trend? 'Glamour' is monetizing its Hangouts by bringing product placements into the mix.... In the two years since its launch, publishers large and small have experimented with Google Hangout to host group video chats with well-known guests, readers and staff, hoping to engage readers and attract new followers. Now, Google is helping publishers monetize their efforts. On Monday, Glamour magazine is launching a month-long series of Hangouts featuring staffers, online personalities — and products. Eight of the nine Hangouts are sponsored by a company, whose products are featured centrally in the content. In a Hangout for Unilever-owned Suave, for example, DIY blogger Erica Domesek will show how to make hair accessories for hair styled by Suave stylists. A L'Oreal-sponsored Hangout with Glamour stylist Annabel Tollman will show viewers how to wear ombré hair, as colored by Loreal's Féria Wild Ombré product....
How many of you want to use Google Plus but don’t know how to get started; even if it’s only creating your Google Plus profile? Setting out to use a complex and robust social media platform like Google+ is daunting. My Polish grandmother used to say, “You can’t start to use what you haven’t built, and you can’t build anything without a blueprint.” I wanted to give you the blueprint to help you build your Google+ profile. Google reports that 235 million users are using Google+ to +1 content, video chat with friends, and share content among friends. While only 135 million people are using the platform monthly, the newest update (and this blueprint to build the perfect Google Plus profile) might activate a larger and more engaged audience! Building and using an optimized Google Plus profile will help to make you more accessible to others. Your contacts will find it easy to discover your content and updates with a well-built Google Plus profile page....
Google’s algorithm that informs how search results are ranked constantly evolves. However, one element is clearly important: how your business fares on Google+. So in case 250 million users, 150 million of which are active, isn’t enough reason to entice you to incorporate Google+ into your company’s social media marketing, ranking higher in search results is definitely a reason to get involved. That and the fact that Google adds more than 10 million new users each month. While Google hasn’t come out and said exactly how Google+ figures into its SEO equation, social media experts have a pretty good idea of how it all works. “Google is using the number of +1s, shares and general activity on Google+ as a ranking factor in the personal results of logged-in users,” said Mike Arnesen, senior SEO analyst at SwellPath. “This even extends out to the second degree, so friends of your friends will be affected when you +1 pages.”...
Google was founded on a simple principle -- some web pages are more important than others. How is that importance quantified? Ideally, it's based on the
Via Barb Lack
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So what are the numbers? After just two years the numbers are in and they are compelling, but not many people are aware of the penetration and popularity of Google plus. - 602 million registered users - 359 million monthly active users - according to a GlobalWebIndex study Its active users base grew by 33% from June 2012 through to March 2013.
Marketing is always about fishing where the fish are and Google+ has a lot of fish
8 reasons to consider marketing with Google+
With most marketers comfortable with using Facebook for their primary social media marketing tactics they quite often don’t see the other opportunities. Here are some compelling reasons to register a Google+ plus page to complement your Facebook page, your social media and digital marketing activities....
Consider that Google Plus is the brainchild of the world’s most powerful search engine. So is it really a good idea to ignore Google Plus for business... Despite all the hoopla that surrounded the new social site when it was first released, many businesses are ignoring Google Plus completely in exchange for increased focus on sites like Facebook and Twitter. While 72 of the world’s largest 100 brands have a Google Plus page, nearly 40 percent of them haven’t posted any content on the site. But when you consider that Google Plus is the brainchild of the world’s most powerful search engine, is it really the brightest strategy to ignore Google Plus for business? Even though it might not be a major traffic driver like Pinterest or other social sites, Google Plus has some incredible benefits....
Google Plus Tools help you to become more efficient and effective with Google plus. If you are using Google plus for business check out this article.... Google + is an extremely important platform for anyone that wants to market their business online. It is much more than a social network and within the next 2 years you will have a Google + account whether you like or not as it is the foundation layer for all Google products including search. A couple of months back we covered an article on Google plus tools but we’ve discovered some more useful tools and plugins we want to share. So here are 3 killer tools if you are using Google Plus for Business....
Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself. As Brian Clark wrote yesterday, authorship and the possible effects on the Google algorithm have the potential to be extremely beneficial to savvy content creators. If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online. If you’d like to land solidly in the former camp of writers, the question becomes one of how to use Google+ to further your own goals. With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+....
As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. In the following, you will find three pertinent social media trends that will shape the social media world as we know it.... Google+ looks like it's building momentum as the social media channel of the future...
First, there was the internet. Then, social media came along. Now, the newest untamed frontier is ‘human media.’ That is to say, human media is a closer, more personal form of social media, but where people communicate face to face, as opposed to communicating through text. And more and more people and businesses are starting to realize just how big human media is and is going to be. What Is Human Media? Human media connects people more intimately than regular social media sites. Through platforms like Google+, and using tools like G+ Hangouts, people and businesses are able to defy geographic distances to talk face to face. The entire world is at your disposal, as you can join or watch Hangouts in an infinite number of topics. You can join or watch Hangouts that are cooking lessons, virtual knitting circles, financial advice, DIY projects, medical care, and so much more. If you can think of it, a G+ Hangout can be done on it....
...While Morter's campaigns began on Twitter, changes in the social networks have altered his approach, with Facebook sidelined in favour of Twitter and the rising Google+. "It's only going to get bigger," Morter says. "It was a slow start but I genuinely think Google+ is going to be one of the big players. It's so integrated with Google itself now and with their tie-in to YouTube it will get bigger. Unofficially, I believe the Google +1 button really does help your search engine optimisation on Google, I've got no doubts about that whatsoever, so for that side of things I think it's a vital tool." Google announced in December last year that the number of active monthly users on the site had increased to 135 million. The network integrates with other Google products, such as search, gmail, calendar and drive, and all new gmail accounts are Google+ enabled....
On April 4th at 6:30pm Pacific Time I put up a blog post on this site and shared it on Twitter and Google+ (note: this was 12:30pm on April 5th in Sydney, where I hit publish). Over the next 24 hours, something very curious and new occurred – Google+ drove as many visits to the post as Twitter did, and received a matching amount of engagement, despite the fact that my follower counts on the two networks is dramatically different (Twitter is nearly 2X Google+)...
Four steps to improve your Google Plus profile visibility in search engines and make your online profile stand out from the others....
No matter how much encouraging news appears online about Google+, it's become hard for people, marketing-inclined or not, to shake the feeling that G+ "isn't worth the time." Most marketers and community managers say one of several things about...
I’m always amazed by Google+ profiles with over a million followers. How do people do it when most of us have a mere handful of friends on there? Viral marketing? Group eBook writing and promotion? Running on stage during one of those political debates? None of these seemed to account for arriving at that many followers. (Because it actually boils down to a whole lot more) In this post I’ll explain how to black belt in Google+. I’m no master, yet, but I have realized there are a few strategies out there to judo chop this social network that don’t exist at all on Facebook and Twitter. Let’s take a look....
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Important question and a good explanation of why it matters to individuals and organizations.