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Content marketers seek to answer peoples’ questions. And when people have questions, they turn to Google.
Which means that our content must appear prominently in search.
As an Account Manager at NewsCred, I’ve had the pleasure of working with some of the most innovative and advanced content marketers in the business. Despite them leading the content marketing space, many still struggle to get their content in the top spaces of Google’s search engine results pages (SERPs), unless they invest in paid search.
The good news is that there’s a fairly untapped opportunity to rank even higher than the first result on the page: Google answer boxes....
If you’re a content marketer, you should be talking about Google answer boxes. Here's what they are and how to optimize your content to rank in them.