Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Google X faces innovator's dilemma: Wow factor has to pay

Google X faces innovator's dilemma: Wow factor has to pay | Public Relations & Social Marketing Insight | Scoop.it

Has Google's moment of radical innovation been exposed as only that? A moment? In an economy where everyone is counting on innovation, and counting on the private sector to provide it, two events at the end of last week leave me worried.


The first one was Google's plunging share price. The company is still doing well. But suddenly shareholders came face to face with what in Canada we might call "the Nortel realization." That is, the sudden comprehension that a share price based on expectations of ever higher future returns cannot be sustained by high, but constant, returns.


The other event was ostensibly positive. For the first time, the world's biggest internet search company gave a reporter a behind-the-scenes look at Google X, the company's division charged with engineering a radical future....

Jeff Domansky's insight:

Don Pittis reflects on Google, Glass and other innovations.

Jeff Domansky's curator insight, April 22, 2014 10:40 PM

Reflecting on Google, Glass and innovation challenges.

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What would the perfect news application designed for Google Glass look like?

What would the perfect news application designed for Google Glass look like? | Public Relations & Social Marketing Insight | Scoop.it

Devices like Google Glass are going to change the way that we consume the news and other information — how will media companies have to change the way they think about the news and how it is constructed?

 

To say there’s a lot of debate about the “wearable technology” known as Google Glass would be an understatement. Some enthusiasts see it as the future of mobile man-machine interfaces, while others say it is more likely to be the new Apple Newton — in other words, a widely-hyped product that will ultimately fail. But let’s assume some form of head-mounted display becomes commonplace: how will it change the way we consume content, and how will news outlets of all kinds have to change the way they think about what they do?

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Can Google Glass help retailers?

Can Google Glass help retailers? | Public Relations & Social Marketing Insight | Scoop.it

It's difficult to believe that the iPad only launched three years ago. Everyone knew a naysayer: 'Why do I need it? I have a laptop, I have a mobile – the iPad is just a gimmick somewhere in between'.here's a heavy sense of deja vu with Google Glass.


The naysayers of the world once again unite to knock a device before it has even had time to get off the ground.


Perhaps they will be proved correct or, as with the iPad, the naysayers will eat their words and Google Glass will become the new must have device.


Some innovative uses of Glass have already begun to be showcased, the latest including the broadcast of an operation through the eyes of a surgeon. Recent reports revealed that an app store is on the way as early as next year, which will only stand to increase adoption rate. Such opportunities for third party developers, together with the massive hype behind Glass’ arrival, will no doubt prompt brands and retailers alike to explore how it can improve the shopping experience....

Jeff Domansky's insight:

Exploring the issues, challenges and opportunities for Google and for retailers. 

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I’m a Google Glass skeptic and think it’ll be the next Apple Newton | @andrewchen

I’m a Google Glass skeptic and think it’ll be the next Apple Newton | @andrewchen | Public Relations & Social Marketing Insight | Scoop.it

Recently I tweeted the following: i’m a google glass skeptic. Who’s with me?

 

Turns out most people think Google Glass is going to be awesome. Frankly, I was surprised- I figured it would be more balanced.

 

But it turns out that people are more excited about the idea of Glass than any particular use case. And I’m excited about the product category too, but think the v1 might suck.

 

Google Glass is the new Apple Newton.

 

One day wearable computing glasses may turn out awesome, but I’m convinced that the Google Glass will be like the Apple Newton- a visionary product well ahead of its time, and maybe 10 years after its release, someone will figure out how to make it mainstream using a different design....

Jeff Domansky's insight:

I hope Google Glass leads to something fabulous. Like most innovations, the door really is just opening to new possibilities despite a few speed bumps ahead.

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