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According to comScore’s most recent desktop search engine rankings, “Google Sites led the explicit core search market in February with 64 percent of search queries conducted.” In an overall sense, this proves one thing to be true: Google has captured the majority of search traffic.
However, you don’t want to ignore the other 36 percent. Here is a breakdown of the search engines that make up the “best of the rest.”
- Microsoft sites: 21.4 percent
- Yahoo sites: 12.2 percent
- Ask Network: 1.6 percent
- AOL: 0.9 percent.
These numbers are nowhere as extensive as Google’s, but it does show that people are using other search engines....
Google definitely, but there are other search engine alternatives and traffic to be had.