Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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An Insider's Guide to Using Google's Search Console to Fix Your Site

An Insider's Guide to Using Google's Search Console to Fix Your Site | Public Relations & Social Marketing Insight | Scoop.it
From neilpatel.com - October 24, 2017 11:07 AM

There are so many different sets of data and information, but no steps on how to improve upon your current analytical data. And you need to fix your site if you want to continue to bring in new sales and revenue.

 

Optimization must be at the forefront of your strategy. I’ve personally used Google’s Search Console to fix my site countless times. It provides data that you can’t find in Google Analytics. But the key is to know how to use that data to your advantage.

 

Today I’ll share a few insider insights on how to use the Search Console to fix your site and drive conversions....

Jeff Domansky's insight:

Neil Patel has a guide to using Google Search Console to improve your SEO. Very useful.

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Beyond the 10 Blue Links: Optimizing for Google's Universal Search in 2017

Beyond the 10 Blue Links: Optimizing for Google's Universal Search in 2017 | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - May 17, 2017 10:10 AM

Using Google seems straightforward enough. You enter in a search, and in return, Google gives you a list of web pages that help you find what you’re looking for. Right?


Wrong. In 2016, 85% of Google searches contained significant additional elements beyond just a list of web pages, including bright, bold, click-attracting features that take up some of the most valuable real estate on the results page.


Collectively, these features are known as "universal search." If you and your brand are only doing SEO for the standard "10 blue links" that comprise the web pages, you’re losing out. Currently, the universal search portfolio has more than 10 different features, including the knowledge graph, image bars, quick answer boxes, local packs and video snippets.


Let’s look at three of the most common examples — and how you can leverage them for your brand.The Knowledge Graph


The knowledge graph is a box filled with information that sits prominently at the top of the right side of the search results page. It appeared in 19.19% of total desktop searches, and 20.83% of mobile queries in 2016. Google pulls in information for the knowledge graph from several places across the web. There a few ways for brands to influence that information:...

Jeff Domansky's insight:

As Google continues to update its search engine results pages, companies need to adjust their SEO to be found online.

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How to Avoid a Google Penalty | Neil Patel

How to Avoid a Google Penalty | Neil Patel | Public Relations & Social Marketing Insight | Scoop.it
From www.quicksprout.com - May 4, 2015 3:58 PM

Are you worried about getting an algorithmic or manual penalty? In most cases, you shouldn’t, but if you are dabbling in SEO, you need to make sure you aren’t breaking any rules.

To help you avoid any current or future Google penalties, I’ve created an infographic that shows you what you should and shouldn’t do....

Jeff Domansky's insight:

Neil Patel's tips for avoiding Google SEO penalties are definitely worth studying.

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Jack Later's curator insight, May 4, 2015 5:40 PM

I read this,  It is perfect stuff!
Zahid Haroon Javali's curator insight, May 4, 2015 10:43 PM

SEO content is easy if you follow the rules and avoid being penalised by Google. To begin with, go for quality and don't stuff your posts with keywords. Just two will do.
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Content Marketing + Google Answer Boxes: How to Rank

Content Marketing + Google Answer Boxes: How to Rank | Public Relations & Social Marketing Insight | Scoop.it
From insights.newscred.com - June 19, 2017 9:46 AM

Content marketers seek to answer peoples’ questions. And when people have questions, they turn to Google.


Which means that our content must appear prominently in search.


As an Account Manager at NewsCred, I’ve had the pleasure of working with some of the most innovative and advanced content marketers in the business. Despite them leading the content marketing space, many still struggle to get their content in the top spaces of Google’s search engine results pages (SERPs), unless they invest in paid search.


The good news is that there’s a fairly untapped opportunity to rank even higher than the first result on the page: Google answer boxes....

Jeff Domansky's insight:

If you’re a content marketer, you should be talking about Google answer boxes. Here's what they are and how to optimize your content to rank in them.

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Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts?

Is Google’s Knowledge Graph Secretly Damaging Your Content Marketing Efforts? | Public Relations & Social Marketing Insight | Scoop.it
From blog.kissmetrics.com - January 20, 2017 11:24 AM

When Google launched its Knowledge Graph back in 2012, it was hailed by users and marketers alike as a breakthrough in search. Instead of sifting through page after page of results.


At the moment, Google Knowledge Graph is more like a toaster oven than a Terminator. There’s a lot it can do, but also a lot it can’t do.


One thing is for certain — you can’t hope that the Knowledge Graph is going away, or that it won’t affect you. Eventually it will, and it’s only going to get smarter. So there are now two ways you can approach this:...

Jeff Domansky's insight:

Reality check: you need to be proactive with your SEO and content marketing to get Google's Knowledge Graph working for you.

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