Public Relations & Social Marketing Insight

Google Analytics excels at providing you with excellent information about who’s coming to your site, what they’re reading, and whether there were any downloads or purchases.

But one of the big problems is that it tells you these facts in total or aggregate. That creates a ton of gaps in your data.

Staying on top of these problem areas is the only way to get accurate, trustworthy data.

Here are 5 Google Analytics loopholes you probably don’t know about. You can use them to close those gaps ASAP.

These days, the customer journey has grown more complex. We analyzed millions of consumer interactions through Google Analytics and distilled how different marketing channels affect online purchase decisions.

Use the benchmarks in this tool to help understand the roles these channels play, so you can better plan which channels you will use when, increasing marketing performance....

In many ways, analytics are what makes the world go ’round—particularly in the data-driven environment that we’re now living in. According to Forbes, more data was created during the last two years than in all of the time in human history leading up to it combined.

That’s a terrific position to be in if you’re a business trying to learn more about your customers, but it’s also an overwhelming time for people who were never prepared to make “number crunching” a full-time job. As a result of this massive influx of data, analytics services (and particularly Google Analytics) have become an invaluable tool for people, content marketers in particular, over the last decade.

What makes analytics so powerful is that you’re not just looking at a way to house or sort your data. You’re no longer just looking at a series of numbers that it is up to you to interpret. Analytics let you go beneath the numbers, cutting to the true heart of the story that is hiding in plain sight. If your data answers the question “what?”, analytics uncover the secrets of “where, why, and how?”...

Basically, Google Analytics is awesome.

Obviously, I use several tools to track my data and analyze it. But I strongly recommend Google Analytics.

If you’re a digital marketer, you need to know a thing or two about Google Analytics.

That’s why I wrote this article.

I want to give you three simple, straightforward, and actionable tips that will allow you to create better content....

When it comes to free analytics software, nothing comes close to Google Analytics.

Over 28,365,107 sites use it, which makes it the most popular analytics solution on the market.

Although it has some limitations, it’s fantastic as a free product.

However, most webmasters see the basic graphs and stats that Google Analytics (GA) gives you and never dig any deeper.

This is a shame because there are some really useful advanced features just waiting for you to be used. And I’m about to show you what they are.

And although they’re advanced, they aren’t that complicated to implement or use. I’m going to break them down step by step in this post, and I encourage you to start using as many of them as you find useful.