Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Google Algorithm Will Soon Reward Mobile-Friendly Sites: Here's What You Need to Know

Google Algorithm Will Soon Reward Mobile-Friendly Sites: Here's What You Need to Know | Public Relations & Social Marketing Insight | Scoop.it

Starting on Tuesday, April 21, 2015, Google is going to make a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google's Webmaster Trends analyst Zineb Ait Bahajji.

The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile.

Are you ready for it? Let's find out....

Jeff Domansky's insight:

Get ready for Google's new update by becoming mobile-friendly or your site will be penalized. Here's what you need to know. Recommended reading. 9/10

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An Exhaustive List of Google's Ranking Factors [Infographic]

An Exhaustive List of Google's Ranking Factors [Infographic] | Public Relations & Social Marketing Insight | Scoop.it

With all the talk about optimizing content for search engines, you'd think we'd know by now exactly what Google's ranking algorithm considers when crawling pages on the internet. But we don't, and we can't -- mainly because Google has never publicly listed all of the factors they take into account.


What Google has confirmed is that they use about 200 ranking signals when determining organic search page rankings. There are domain factors, page-level factors, site-level factors, backlink factors, user interaction, special algorithm rules, social signals, brand signals, on-site web spam factors, off-page web spam factors ... 


Whew! That's quite a list. How are we supposed to remember all of those? Thanks to Single Grain and Backlinko, we don't have to....

Jeff Domansky's insight:

Find an exhaustive list of Google's 200 ranking factors.

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Google Releases An In-Depth Guide To Site Moves | Search Engine Journal

Google Releases An In-Depth Guide To Site Moves | Search Engine Journal | Public Relations & Social Marketing Insight | Scoop.it

Google announced on their Webmaster Central blog today that they have released an in-depth guide to Googlebot-friendly site movies.

“Few topics confuse and scare webmasters more than site moves,” Google says. So to make things less scary they have created this guide that explains how to handle site moves and stay on Google’s good side.

For those unfamiliar with sites moves, and how to move a site correctly, Google runs down the basics....

Jeff Domansky's insight:

Useful SEO tips and more detail available from Google as well.

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9 Things You Need to Know About Google's Mobile-Friendly Update

9 Things You Need to Know About Google's Mobile-Friendly Update | Public Relations & Social Marketing Insight | Scoop.it
Rumors are flying about Google's upcoming mobile-friendly update, and bits of reliable information have come from several sources.


My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.

Jeff Domansky's insight:

Here's a valuable look at Google's planned mobile-friendly based update scheduled for April 21st. Recommended reading. 9/10

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An Exhaustive List of Google's Ranking Factors

An Exhaustive List of Google's Ranking Factors | Public Relations & Social Marketing Insight | Scoop.it

...What Google has confirmed is that they use about 200 ranking signals when determining organic search page rankings. There are domain factors, page-level factors, site-level factors, backlink factors, user interaction, special algorithm rules, social signals, brand signals, on-site web spam factors, off-page web spam factors ... 


Whew! That's quite a list. How are we supposed to remember all of those? Thanks to Single Grain and Backlinko, we don't have to.


They've scoured the internet to find all of the mention of Google ranking factors and created an all-inclusive infographic listing and categorizing 200 factors that make up Google's ranking algorithm. Check out their exhaustive guide below, and make sure to save it as a reference for your future SEO needs -- just remember that the inclusion and importance of these factors could change over time....

Jeff Domansky's insight:

Find an exhaustive and very useful list of Google's 200 ranking factors.

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