Public Relations & Social Marketing Insight

Content marketers seek to answer peoples’ questions. And when people have questions, they turn to Google.

Which means that our content must appear prominently in search.

As an Account Manager at NewsCred, I’ve had the pleasure of working with some of the most innovative and advanced content marketers in the business. Despite them leading the content marketing space, many still struggle to get their content in the top spaces of Google’s search engine results pages (SERPs), unless they invest in paid search.

The good news is that there’s a fairly untapped opportunity to rank even higher than the first result on the page: Google answer boxes....

Reading “No, SEO isn’t dead,” or some form thereof, from the search pundits is almost as annoying as reading that it is dead from people who don’t know any better. But over a month ago, Google released its latest algorithm, Hummingbird, and that’s stirred the SEO pot just a bit.

What makes the announcement of this change last month so important is that this isn’t just an update, like Panda or Penguin. This is an actual algorithm change, and we haven’t seen one of those since 2010 when Google launched Caffeine. There haven’t been a lot of details released by Google, except to say that this latest change was designed to serve the way we search now, instead of the way we searched ten years ago.

So what does this mean for search? It’s means it’s evolving into another creature. This post serves as a comprehensive, one-stop-shop for the best Google Hummingbird information available on the web. We’ve curated news, blog posts, opinion pieces and more from industry experts and trusted resources, and broken it down for you into an easily absorbable digest...